Creative Connections - Sat Nov 2
Join us on Saturday November 2, from 11am to 2pm
at our Richmond Campus for Creative Connections.
This free collaborative event will showcase programs
in the Wilson School of Design and KPU’s Faculty of Arts.
Featuring info sessions, hands-on workshops, campus tours, interactive demos
and an opportunity to connect with KPU alumni working in creative industries,
plus a chance to win great prizes! Register to attend here!
Fall 2025
Applications for Fall 2025 opened on October 1, 2024.
Have questions? Contact the Future Students' Office at 604-599-3030 or study@kpu.ca.
Did you know?
You can begin your Diploma in Fashion Marketing. Complete your application, enroll as a general studies student and start taking your core business courses, as these courses make up 50% of program requirements.
Connect with our Academic Advisor to create an educational plan to get you on the right track.
Why Study Fashion Marketing @ KPU?
- The Fashion Marketing Diploma is a rigorous, full-time, two-year program. However, you can adjust your elective schedules, so you can finish the program while working.
- Our faculty of experienced, mainly working professionals bring design industry knowledge of technique, process, and context to help guide each student on a path of self and creative discovery.
- Our small class sizes ensure that our faculty can mentor each and every student and help them realize their own unique potential.
- The purpose-built building for the KPU Wilson School of Design allows for collaboration and community-building with designers in other disciplines.
- After graduation, you can choose to take your career further by applying to ladder up into one of KPU’s Bachelor of Business Administration (BBA) degree programs. You may also want to look into another faculty of interest.
- We actively nurture our community of alumni to form a reservoir of support, connections, and advice to assist our new graduates.
At the completion of the program, you’ll be ready for a career in the fashion industry including buying, merchandising, branding, forecasting, styling and consulting, public relations, event planning, communications, retail sales, visual merchandising and management. With the Fashion Marketing Diploma, you don’t have to choose between a program that feeds your creativity and a business program that is practical.
Who Studies Fashion Marketing?
Successful fashion marketing professionals usually have a blend of business skills and fashion knowledge, as well as the ability to identify consumer behavior and desires. Fashion marketers excel at providing a superior level of customer service and an exceptional customer experience. They have a flair for working with people and thrive in an environment that benefits from their engaging communication skills.
Our prospective students are eager to learn about and work in various areas of the fashion industry. They have some experience and knowledge about fashion and wish to build on that passion to develop their marketing and management skills for success in leadership positions.
Program Overview
The Diploma in Fashion Marketing combines theoretical knowledge with hands-on experience. You’ll learn from well-connected industry professionals and push yourself further than you thought possible.
Our program is selective entry, meaning we accept only the most promising students and give them the individual attention they need to meet their potential.
Through this diploma program, you'll develop the fashion, communications, marketing and business skills needed to launch your career in the fashion industry.
While this is a rigorous full time 2-year program, you can adjust your elective schedules, so you can finish the program while working. For more information, please contact the Program Coordinator.
Graduates of the Fashion Marketing Diploma may also apply to the third year of one of KPU’s Bachelor of Business Administration (BBA) programs, or any faculty of interest.
Visit our Program Model page for more information or download a printable version.
Tuition and Fees
For information on tuition, please visit our Tuition Estimator. There are also mandatory student fees and other fees that you are subject to. You should also be prepared to spend between $500-800 on project materials, photocopying and printing during the program.
You may be eligible for scholarships, student loans or other financial aid. Visit Student Awards and Financial Assistance for more information.
Laptop
In addition to the standard tuition and fees, students entering the Fashion Marketing program should also factor in the cost of a laptop and recommended software to complete projects and course deliverables. To find out minimum specifications and recommended software, please visit Equipment & Software.
Admission Requirements
Once you have completed your application, you will receive detailed instructions on how to submit your Entrance Package, including a letter of interest that showcases why you are a good fit for our program.
To learn more, please visit How to Apply and Admission Requirements.
Career Information
Fashion marketing is the process of managing the flow of merchandise, from the initial selection of designs to be produced to the presentation of products to retail customers, with the goal of maximizing a company's sales and profitability. Successful fashion marketing depends on understanding consumer desire and responding with appropriate messages, materials and execution of marketing plans.
Graduates of our program have the skills necessary for employment in the creative business services sector, working for apparel companies, retailers, distributors and marketers in a variety of roles:
- Buying/Allocations
- Merchandising
- Branding
- Forecasting
- Styling and Consulting
- Visual Merchandising
- Communications
- Special Events Coordination
- Retail Sales
- Management
Many of our graduates are entrepreneurs, leading socially responsible businesses, ranging from lifestyle photography to creative consultancy while others hold management positions in fashion and design-related companies.
Some graduates pursue further education, applying to enter the third year of one of KPU’s Bachelor of Business Administration (BBA) degree programs, or any faculty of interest.