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Fashion Marketing Certificate
DESCRIPTION

The Fashion Marketing Certificate offers the student marketing and business skills, basic knowledge of the fashion industry and an inside look at how apparel products are produced. It introduces the student to the activities that take place in buying, selling and promotion at the wholesale and retail levels.

The Fashion Marketing Certificate may be taken on its own or in conjunction with the Fashion Design and Technology Program. Courses provide an opportunity for students to explore the field of fashion. Students needing to prepare a portfolio for entry to the Fashion degree or diploma program often start out in this program. The certificate leads to some entry-level positions, mostly in retail, but as one-year introductory theory-based courses it is recommended that students planning a career in fashion marketing consider a diploma or bachelor’s program in fashion, business or marketing.

ENTRANCE REQUIREMENTS

Attendance at an orientation and portfolio assessment are not required for this program. While students meeting Kwantlen’s general admission requirements will be accepted into the Fashion Marketing program, please note that access to courses will be limited without the required English prerequisite. This includes one of the following:

  • English 12 with a B

  • Kwantlen English placement recommendation to ENGL 1100

  • LPI with a score of 30 or higher

  • B or higher in both ELST 0381 and ELST 0383

  • Minimum C grade in one of the following Kwantlen courses (or equivalent course transferred from another institution): ABEE 0091 or ENGP 1091 or ENGQ 1099, or ABEE 0097 or ENGP 1097

Note

Courses for the Marketing Certificates are open registration with access by date of application. Registration into all courses or completion of the certificate within one year is not guaranteed.

CONTENT
Core (all 13.5 credits are required)

  • FASN 1150 Fashion Retail Work Experience

  • FASN 1115 The Apparel Industry (previously FASN 1210)

  • FASN 1215 Textile Science (previously FASN 2110)

  • FASN 2250 The Business of Fashion

  • MRKT 1199 Introduction to Marketing (or any first year, post-secondary, 3-credit marketing course)*

*Note

MRKT 1199 may be required to advance to Kwantlen’s upper level marketing courses.

Electives (select a minimum of 17 credits from the list below)

Due to the limited number of course sections offered in this program, admission to this open registration program is not a guarantee of registration into specific courses or that certificate requirements can be met in one year.

GRADUATION

Upon completion of this program, students are awarded a Certificate in Fashion Marketing.