Marketing emphasizes competitive advantages of companies and examines the inter-relationships that exist among their customers, the competition, and company resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies.
In the Marketing Certificate Program, students complete marketing courses followed by practical courses in sales and sales management, marketing management and small business management. In addition, they may choose specialized marketing courses in advertising, retailing, international marketing, selling and sales management, buyer behaviour and marketing research as electives.
The Marketing Certificate provides students with a thorough grounding in marketing. It is designed for students with business experience and for those who have earned a diploma or degree in another subject and wish to pursue or further their business careers. The Certificate provides students and graduates from programs such as computer information systems, engineering, fashion design, graphics, accounting, interior design, horticulture, public relations, and arts and science with job-ready business and marketing skills.
General Kwantlen admission requirements apply.
*Students are required to participate in an actual sales project that counts towards part of their graded assessment.
For Graduation purposes only:
-
credit will NOT be granted for ACCT 1110 or ACCT 1210 if credit has been previously granted for ACCT 2293
-
credit will NOT be granted for ACCT 2293 if credit has previously been granted for ACCT 1110 or ACCT 1210
Upon successful completion of this program, students are awarded a Certificate in Marketing.