Marketing emphasizes competitive advantages of companies and examines the inter-relationships that exist among their customers, the competition, and company resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies.
The Marketing Management Diploma is a comprehensive program designed to give you a solid, general foundation in this exciting field. First the emphasis is on basic business knowledge and skills then students explore intensively the discipline of Marketing, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included to offer students real world experience.
Students that complete the Marketing Management Diploma and satisfy certain admission standards will also find a smooth transition into Kwantlen’s BBA Program in Entrepreneurial Leadership. Many of our graduates are also pursuing further studies at UBC, Simon Fraser University, Royal Roads University and many other post-secondary institutions. (Please refer to the BC Transfer Guide at www.bccat.bc.ca for specific transfer credit information).
Options: Regular and Co-op Mode
Students may graduate with either a diploma in Marketing Management or a diploma in Marketing Management with Co-operative Education. Students applying for Co-op must complete all prescribed courses with a cumulative CGPA of at least 3.0.
Admission Requirements to Co-op Education
Co-op admission is optional/selective. Students wishing to choose the Co-op option must enroll in COOP 1101 in conjunction with their first academic term courses. Prerequisites for the first Co-op work term (COOP 1110) are permission of the instructor as well as the completion of first year courses with a minimum 3.0 grade point average.
In order to receive a Co-operative Education designation, the following criteria must be met:
- Successful completion of the three mandatory Co-op courses
- Satisfactory completion of two four-month work terms
CAREER OPPORTUNITIES
A marketing education is one of the best ways to prepare for a career in business. Virtually all businesses and organizations, profit and non-profit alike, apply marketing to advance their organizational goals. Graduates have a solid grounding in business basics and learn how to make a profit by meeting people’s needs with useful products and services.
With a Marketing Management Diploma, graduates are eligible for almost any entry-level business position. Such positions can lead to exciting careers in advertising, retailing, customer relations, sales and sales management, marketing research or business management.
Kwantlen’s most recent Graduate Survey indicates that the majority of marketing management graduates are employed or continuing with further education. Among these graduates, several have started their own successful businesses.
Positions held by recent Kwantlen Marketing Management Graduates include: Business Owner; Account Manager; Assistant Manager of Promotions; Restaurant Manager; RRSP Specialist; Marketing Representative; Customer Service Representative; Senior Operations Manager; Field Supervisor; and Sales Representative.
ENTRANCE REQUIREMENTS
General Admission requirements apply. Students wishing to complete the program without having to undertake any preparatory courses must enter with English 12 with a B grade or equivalent.
CONTENT
Core Requirements:
Students take 10 courses to provide grounding in the key areas of business and communication, including:
Note: Only one of CBSY 2305 and CBSY 2310 may be used for credit. Students must take at least one course from each of the following areas:
- Accounting (ACCT 1130 and ACCT 1230 do not count towards this requirement)
- Applied Communications (CMNS 1140)
- Business
- Economics
- English (excluding ENGL 1099)
- Mathematics (or ACCT 1130)
- Statistics (or ACCT 1230)
Marketing Management Requirements
In addition to core requirements, students take eight additional courses in marketing:
In addition to the above, students must take two (2) other 2300 or 2400-level MRKT courses.
*Students are required to participate in an actual sales project that counts towards part of their graded assessment.
Electives
The remaining two courses are electives. Students Must select two courses from either the list of approved Liberal Education Electives (for a complete listing, please refer to Liberal Education Electives) or from the list of Economic courses numbered 1100 or higher and/or Applied Communications courses numbered 1100 or higher.
Note: ACCT 2293 and ECON 1150 are required for students who intend to proceed into any Kwantlen BBA degree program after completing the diploma.
Normal Course Progression
Several courses (e.g. MRKT 1199, MRKT 1299, and others) are prerequisites and must be successfully completed before a student will be admitted to other courses. As well, some courses are not offered every term and/or during evenings and/or on all campuses.
- All of:
- One of:
- One of:
- Two of:
Course Progression - Co-operative Education Mode
- All of:
- One of:
- One of:
- Two of:
For Graduation purposes only:
- credit will NOT be granted for ACCT 1110 or ACCT 1210 if credit has been previously granted for ACCT 2293
- credit will NOT be granted for ACCT 2293 if credit has previously been granted for ACCT 1110 or ACCT 1210
TRANSFER
With this diploma, graduates may enter directly into Kwantlen’s Bachelor of Business Administration Degree in Entrepreneurial Leadership and Human Resources Management (subject to acceptance and satisfaction of admissions standards). Certain courses in the program are also transferable to the University of British Columbia, Simon Fraser University and the University of Victoria.
GRADUATION
Upon successful completion of this program, students are awarded a Diploma in Marketing Management.