This is an ARCHIVED version of the Kwantlen University College Calendar for 2000-2001 and is provided for historical reference only. See the current version of the Calendar for updated information.
Offered at Langley, Richmond and Surrey
Graduation
Kwantlen currently offers a two-year Marketing Management Diploma Program and a one-year Marketing Certificate Program.
Graduation/Transfer
The two-year Marketing Management Diploma will also prepare graduates for university. With this diploma, graduates may obtain full transfer credit for course work to enter directly into Kwantlen's Bachelor of Business Administration Degree (subject to acceptance and satisfaction of admissions standards) or the third year of the Open University's Bachelor of Business Administration Degree. More information on these programs can be found in this calendar, through the Counselling Office, or from Admissions.
Certain courses in the program are also transferable to the University of British Columbia (UBC), Simon Fraser University (SFU), and the University of Victoria (UVic).
Description
Marketing emphasizes competitive advantages of companies and examines the interrelationships that exist among their customers, the competition, and company resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies.
The two year Marketing Management Diploma is a comprehensive program designed to give you a solid, general foundation in this exciting field. In the first year, the emphasis is on basic business knowledge and skills. In the second year you'll explore the discipline of Marketing intensively, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included to offer students "real world" experience.
What about further education? Students that complete the Marketing Management Diploma and satisfy certain admission standards will also find a smooth transition into Kwantlen's BBA Program in Entrepreneurial Leadership. Many of our graduates are also pursuing further studies at UBC, Simon Fraser, Royal Roads and many other post-secondary institutions.
Career Opportunities
A marketing education is one of the best ways to prepare for a career in business. Virtually all businesses and organizations, profit and non-profit alike, apply marketing to advance their organizational goals. Graduates have a solid grounding in business basics and learn how to make a profit by meeting people's needs with useful products and services.
With a Marketing Management Diploma, graduates are eligible for almost any entry-level business position. Such positions can lead to exciting careers in advertising, retailing, customer relations, sales and sales management, marketing research, or business management.
Positions held by recent Kwantlen Marketing Management Graduates include: Business Owner; Account Manager; Assistant Manager of Promotions; Restaurant Manager; RRSP Specialist; Marketing Representative; Customer Service Representative; Senior Operations Manager; Field Supervisor; and Sales Representative.
Kwantlen's most recent Graduate Survey reports that the majority of marketing management graduates are employed or continuing with further education. Among these graduates, several have started their own successful businesses.
Admission Requirements
Note: the prerequisites for the Marketing Management Program are currently under review. Please check with Counseling or Admissions for the most current guidelines.
- General admission requirements apply.
- BC English 12 with a C+ or better, or equivalent.
- Math 11 with a C grade or better, or equivalent.
Content
1. Core Requirements
Students take nine courses to provide a grounding in the key areas of business, including MRKT 1199, CBSY 1105 and CBSY 2305 and at least one course from each of the following areas:
- Mathematics (or ACCT 1130)
- Statistics (or ACCT 1230)
- Accounting (ACCT 1130 and ACCT 1230 do not count towards this requirement)
- One course in Applied Communications (excluding CMNS1110) or English (excluding ENGL 0099)
- Business
- Economics
2. Marketing Management Program Requirements
In addition to core requirements, students take eight additional courses in marketing. Required courses are: MRKT 1299, 1235, 2333, 2340, 2360 and 2444. In addition, they must take any two other 2300 or 2400 level MRKT courses. (Due to program revisions, students that have completed MRKT 1230 may petition to use MRKT 1299 as a 2300 or 2400 level MRKT elective course.)
3. Electives
The remaining three courses are electives. Students can choose courses that meet prerequisite requirements or meet their needs and interests.
4. Course Progression
While not mandatory, students intending to complete the Marketing Management Diploma in a two year time frame are strongly urged to adhere to a program similar to the one listed below. Several courses (e.g. MRKT 1199, MRKT 1299, and others) are prerequisites and must be successfully completed before a student will be admitted to other courses. As well, some courses are not offered every term and/or during evenings and/or on all campuses. Please consult this calendar, the Counselling Office, and/or Admissions for more details.
Typical course sequence-full-time
Semester I
ACCT 1110 Principles of Accounting I
ACCT 1130 Business Mathematics
CMNS 1140 Business and Technical Communication
ECON 1101 Canadian Economic Issues
MRKT 1199 Introduction to Marketing
Semester 2
ACCT 1230 Business Statistics
ACCT 1210 Principles of Accounting II
BUSI 1215 Organizational Behaviour I
CBSY 1105 Intro. Microcomputer Applications
MRKT 1235 Small Business Essentials
MRKT 1299 Consumer Behaviour
Semester 3
CBSY 2305 Advanced Microcomputer Applications
MRKT 2333 Marketing Management I
MRKT 2340 Marketing Research
MRKT 2360 Selling and Sales Management
Elective(s): One (ACCT 2320 Management Accounting I - recommended)
Semester 4
MRKT 2444 Marketing Management II
MRKT 2401 Advertising
MRKT 2425 Retail Merchandising
MRKT 2430 Marketing Simulation
MRKT 2455 International Marketing
Elective(s): Two
Note: the Marketing Certificate Program is currently under revision. Please check with Counseling or Admissions for the most current guidelines.
Graduation
Upon successful completion of this program, students are awarded a Certificate in Marketing.
Description
In the Marketing Certificate Program, students take MRKT 1199 and MRKT 1299 followed by practical courses in sales and sales management, marketing management, and small business management. In addition, they may choose specialized marketing courses in advertising, retailing, international marketing, selling and sales management, buyer behaviour and marketing research as electives.
Career Opportunities
The Marketing Certificate provides mature students with a thorough grounding in marketing. It is designed for students with business experience and for those who have earned a diploma or degree in another subject and wish to pursue or further their business careers. The Certificate provides mature students and graduates from programs such as computer information systems, engineering, fashion design, graphics, accounting, interior design, horticulture, public relations, and arts and science with job-ready business and marketing skills.
Admission Requirements
General Kwantlen admission requirements apply.
Content
MRKT 1199 Introduction to Marketing
MRKT 1235 Small Business Essentials
MRKT 1299 Consumer Behaviour
MRKT 2333 Marketing Management I
MRKT 2444 Marketing Management II
MRKT 2360 Selling and Sales Management
MRKT 1220 Dynamic Selling (but not both)
MRKT 2340 Marketing Research
MRKT 2401 Advertising
MRKT 2425 Retail Merchandising
MRKT 2430 Marketing Simulation
MRKT 2455 International Marketing
Elective(s): Three
Advisory Committee
Marketing Management
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Kwantlen University College http://www.kwantlen.bc.ca 604-599-2100 Contact the Admissions Department |
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