Description

The Fashion Marketing Certificate introduces students to the apparel industry and the marketing and business activities that take place in buying, selling and promoting fashion and fashion-related products at the wholesale and retail levels.

The Fashion Marketing Certificate may be taken on its own or in conjunction with the Fashion Design and Technology Program.

The Program carries a minimum of 30 university college credits and may be taken on a part-time or full-time basis.

Admission Requirements

Applications to this program are accepted between November 1 and June 30 for entry the following September.

Attendance at an orientation and portfolio assessment are not required for this program.

• Regular University College Admission requirements apply.
• Applicants must provide proof of:
• Minimum C+ in English 12 or,
• Minimum C+ in Technical and Professional Communications 12 or,
• LPI with a score of 25 on the Essay or,
• 24 on the LPI Essay and 6 on the English Usage or,
• Kwantlen English Placement Test with a recommendation to English 1100/1110/ CMNS 1140 or,
• C in any one of the following Kwantlen courses ( ACPE 0091 or ABEE 0091 or PSPE 1091)/ ENGL 1099 1100 1110/
• CRWR 1100 CMNS 1110 or,
• Equivalent English or Communications course completed and transferred from another institution.
• Proof of an English assessment must be presented with the application form. Applicants attending grade 12 must submit an interim English 12 grade by March 31.

Core (13.5 credits)

FASN 1150 Fashion Retail Work Experience

FASN 1210 The Apparel Industry

FASN 2110 Textile Science

FASN 2250 Business of Fashion

MRKT 1199 Introduction to Marketing or any first year, post-secondary, 3 credit marketing course*

* MRKT 1199 may be required to advance to Kwantlen's upper level marketing courses.

Electives (Minimum 17 credits)

ACCT 1110 Principles of Accounting I

ACCT 1130 Business Mathematics

ACCT 1160 Accounting for Managers

BUSI 1110 Fundamentals of Business in Canada

BUSI 1210 Essentials of Management

BUSI 1215 Organizational Behaviour I

BUSI 2390 Business Law

BUSI 2405 Production/Operations Management

CBSY 1105 Introductory Microcomputer Applications or any first year, post-secondary, 3 credit microcomputer application course

CMNS 1140 Business & Technical Communications or any first year, post-secondary, 3 credit business communications course

ECON 1100 Introduction to Economics

FASN 1230 Fashion Drawing I

MRKT 1235 Small Business Essentials

MRKT 1299 Consumer Behaviour

MRKT 2321 Retail Management I

MRKT 2340 Marketing Research

MRKT 2360 Selling and Sales Management

MRKT 2401 Advertising

MRKT 2455 International Marketing

Students wishing to take any of the second year Marketing (MRKT) electives may require more than one year to complete the Fashion Marketing Certificate due to prerequisite requirements. Check the Kwantlen University College Calendar.

Graduation

Upon completion of this program, students are awarded a Fashion Marketing Certificate