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Timetables & |
Effective date of this calendar, unless otherwise indicated, is Sept. 1, 2002 to Aug. 31, 2003. Offered at Langley, Richmond and Surrey
DiplomaDescriptionMarketing emphasizes competitive advantages of companies and examines the interrelationships that exist among their customers, the competition, and company resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies. The two year Marketing Management Diploma is a comprehensive program designed to give you a solid, general foundation in this exciting field. In the first year, the emphasis is on basic business knowledge and skills. In the second year you'll explore the discipline of marketing intensively, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included to offer students "real world" experience. What about further education? Students that complete the Marketing Management Diploma and satisfy certain admission standards will also find a smooth transition into Kwantlen's BBA Program in Entrepreneurial Leadership. Many of our graduates are also pursuing further studies at UBC, Simon Fraser, Royal Roads and many other post-secondary institutions. Options: Regular and Co-op ModeStudents may graduate with either a diploma in Marketing Management or with Marketing Management with Co-operative Education Diploma. Students applying for Co-op must complete all prescribed courses with a cumulative GPA of at least 3.0. In order to receive a Co-operative Education designation, the following criteria must be met:
Career OpportunitiesA marketing education is one of the best ways to prepare for a career in business. Virtually all businesses and organizations, profit and non-profit alike, apply marketing to advance their organizational goals. Graduates have a solid grounding in business basics and learn how to make a profit by meeting people's needs with useful products and services. With a Marketing Management Diploma, graduates are eligible for almost any entry-level business position. Such positions can lead to exciting careers in advertising, retailing, customer relations, sales and sales management, marketing research, or business management. Kwantlen's most recent Graduate Survey reports that the majority of marketing management graduates are employed or continuing with further education. Among these graduates, several have started their own successful businesses. Positions held by recent Kwantlen Marketing Management Graduates include: Business Owner; Account Manager; Assistant Manager of Promotions; Restaurant Manager; RRSP Specialist; Marketing Representative; Customer Service Representative; Senior Operations Manager; Field Supervisor; and Sales Representative. Admission RequirementsNote: the prerequisites for the Marketing Management Program are currently under review. Please check with Counseling or Admissions for the most current guidelines. General admission requirements apply. Students wishing to complete the program without having to undertake any preparatory courses need to enter with a: ContentCore RequirementsStudents take nine courses to provide grounding in the key areas of business, including MRKT 1199, CBSY 1105 and CBSY 2305 or CBSY 2310 (only one of these two may be used for credit). As well, students must take at least one course from each of the following areas:
Marketing Management RequirementsIn addition to core requirements, students take eight additional courses in marketing. Required courses are: MRKT 1299, 1235, 2333, 2340, 2360 and 2444. In addition, they must take any two other 2300 or 2400 level MRKT courses. (Due to program revisions, students that have completed MRKT 1230 may petition to use MRKT 1299 as a 2300 or 2400 level MRKT elective course.) ElectivesThe remaining three courses are electives. Students can choose courses that meet prerequisite requirements or meet their needs and interests. Course ProgressionWhile not mandatory, students intending to complete the Marketing Management Diploma in a two-year time frame are strongly urged to adhere to a program similar to the one listed below. Several courses (e.g. MRKT 1199, MRKT 1299, and others) are prerequisites and must be successfully completed before a student will be admitted to other courses. As well, some courses are not offered every term and/or during evenings and/or on all campuses. Please consult this calendar, the Counseling Office, and/or Admissions for more details. Sample course sequence - Full-timeSemester 1ACCT 1110 Principles of Accounting I (Students with strong skills may wish to take ACCT 2293 instead.) ACCT 1130 Business Mathematics CMNS 1140 Business and Technical Communication ENGL 1100 Writing, Reading & Thinking MRKT 1199 Introduction to Marketing Semester 2ACCT 1230 Business Statistics ACCT 1210 Principles of Accounting II BUSI 1215 Organizational Behaviour I CBSY 1105 Intro. Microcomputer Applications MRKT 1235 Small Business Essentials MRKT 1299 Consumer Behaviour Semester 3ECON 1150 Principles of Microeconomics CBSY 2305 Advanced Microcomputer Applications CBSY 2310 Advanced MS Office and Internet MRKT 2333 Marketing Management I MRKT 2340 Marketing Research MRKT 2360 Selling and Sales Management Semester 4MRKT 2444 Marketing Management II MRKT 2401 Advertising MRKT 2425 Retail Merchandising MRKT 2430 Marketing Simulation MRKT 2455 International Marketing Elective(s): Two ( ACCT 2320 Mana. Acct. I - recommended) Sample Course Sequence - Co-operative Education Mode Semester 1COOP 1101 Communications and the Job Search ACCT 1110 Principles of Accounting I (Students with strong skills may wish to take ACCT 2293) ACCT 1130 Business Mathematics CMNS 1140 Business and Technical Communication ENGL 1100 Writing, Reading & Thinking MRKT 1199 Introduction to Marketing Semester 2ACCT 1230 Business Statistics ACCT 1210 Principles of Accounting II BUSI 1215 Organizational Behaviour I CBSY 1105 Intro. Microcomputer Applications MRKT 1235 Small Business Essentials MRKT 1299 Consumer Behaviour Semester 3COOP 1110 Co-op Work Semester 1 Semester 4COOP 2110 Communications and the Workplace ECON 1150 Principles of Microeconomics CBSY 2305 Advanced Microcomputer Applications CBSY 2310 Advanced MS Office and Internet MRKT 2333 Marketing Management I MRKT 2340 Marketing Research MRKT 2360 Selling and Sales Management Semester 5COOP 1210 Co-operative Work Placement II Semester 6COOP 2301 Communications and the Professional MRKT 2444 Marketing Management II MRKT 2401 Advertising MRKT 2425 Retail Merchandising MRKT 2430 Marketing Simulation MRKT 2455 International Marketing
Elective(s): Two ( ACCT 2320 - Management Accounting I, GraduationThe two-year Marketing Management Diploma will also prepare graduates for university. With this diploma, graduates may obtain full transfer credit for course work to enter directly into Kwantlen's Bachelor of Business Administration Degree (subject to acceptance and satisfaction of admissions standards) or the third year of the Open University's Bachelor of Business Administration Degree. More information on these programs can be found in this calendar, through the Counseling Office, or from Admissions. TransferCertain courses in the program are also transferable to the University of British Columbia, Simon Fraser University , and the University of Victoria. CertificateNote: the Marketing Certificate Program is currently under revision. Please check with Counseling or Admissions for the most current guidelines. DescriptionIn the Marketing Certificate Program, students take MRKT 1199 and MRKT 1299 followed by practical courses in sales and sales management, marketing management, and small business management. In addition, they may choose specialized marketing courses in advertising, retailing, international marketing, selling and sales management, buyer behaviour and marketing research as electives. Career OpportunitiesThe Marketing Certificate provides mature students with a thorough grounding in marketing. It is designed for students with business experience and for those who have earned a diploma or degree in another subject and wish to pursue or further their business careers. The Certificate provides mature students and graduates from programs such as computer information systems, engineering, fashion design, graphics, accounting, interior design, horticulture, public relations, and arts and science with job-ready business and marketing skills. Admission RequirementsGeneral Kwantlen admission requirements apply. ContentMRKT 1199 Introduction to Marketing MRKT 1235 Small Business Essentials MRKT 1299 Consumer Behaviour MRKT 2333 Marketing Management I MRKT 2444 Marketing Management II MRKT 2360 Selling and Sales Management MRKT 2340 Marketing Research MRKT 2401 Advertising MRKT 2425 Retail Merchandising MRKT 2430 Marketing Simulation MRKT 2455 International Marketing GraduationUpon successful completion of this program, students are awarded a Certificate in Marketing. Advisory CommitteeMarketing Management
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