Graphic Design For Marketing (GDMA)

This is a list of the Graphic Design For Marketing (GDMA) courses available at KPU.

Enrolment in some sections of these courses is restricted to students in particular programs. See the Course Planner - kpu.ca/registration/timetables - for current information about individual courses.

For information about transfer of credit amongst institutions in B.C. and to see how individual courses transfer, go to the BC Transfer Guide bctransferguide.ca

GDMA 11003 Credits

Typographic Design 1

Students will learn the fundamentals of typography and will apply and evaluate design processes while designing basic print communications that require typographic design solutions. They will draw rough, comprehensive and production layouts using page layout applications and colour specification systems.

Co-requisites: GDMA 1110, 1121 and 1140.

GDMA 11103 Credits

Image Development 1

Students will apply design processes to develop concepts and images for basic marketing communications. They will learn and apply elements and principles of design with an emphasis on colour theory and colour specification systems. Students will also create abstract, symbolic, and representational images to visually communicate ideas and emotions using a variety of mediums.

Co-requisites: GDMA 1110, 1121 and 1140.

GDMA 11213 Credits
(Formerly GDMA 1120)

Print Production Software Applications 1

Students learn how to generate, manipulate, transport, and print graphic, typographic, photographic and illustrative images for graphic communication designs. They will use industry-standard software applications such as InDesign, Photoshop, and Illustrator on a Macintosh platform to produce digital layouts.

Co-requisites: GDMA 1100, 1110 and 1140.

GDMA 11403 Credits

Graphic Design And Society 1

Students will examine the social, cultural, and historical contexts of graphic design from the Renaissance to the end of World War I. They will analyze emerging theories, popular culture, consumerism, politics, ideologies, and technologies that influenced design and design's audiences will be analysed using basic concepts from design history, sociology, semiotics (the study of signs and symbols), and cultural studies.

GDMA 12003 Credits

Typographic Design 2

Students continue to learn and apply the fundamentals of typography while creating manual and digital typographic layouts for print communication. They will innovate and communicate graphic design concepts and solutions resulting from research and critical analyses of communication problems related to marketing and promotion.

Prerequisites: GDMA 1100, 1110, 1121 and 1140.

Co-requisites: GDMA 1210, 1220, 1240 and MRKT 1199.

GDMA 12103 Credits

Image Development 2

Students will develop concepts and images for marketing applications of graphic design. They will create images that effectively communicate information and marketing communications concepts and messages, and address the needs and preferences of clients and their target audiences.

Prerequisites: GDMA 1100, 1110, 1121 and 1140.

Co-requisites: GDMA 1200, 1220, 1240 and MRKT 1199.

GDMA 12203 Credits

Print Production Software Applications 2

Students will learn graphic production software applications by completing projects which use features such as templates, style sheets, type formatting, and editing tools. They will use industry-standard software applications such as InDesign, Photoshop and Illustrator to design and produce digital layouts.

Prerequisites: GDMA 1100, 1110, 1121 and 1140.

Co-requisites: GDMA 1200, 1210, 1240 and MRKT 1199.

GDMA 12403 Credits

Graphic Design And Society 2

Students will examine diverse forms of graphic design that emerged after World War II, primarily in Europe and North America. They will utilize various analytical frameworks to consider historical and emerging ideas and theories relating to the design and communication of information, human interactions with design, and design's social, cultural, and economic significance.

Prerequisites: ENGL 1100 or 1110.

GDMA 21003 Credits

Publication Design 1

Students learn fundamentals associated with the design, production and distribution of printed publications. They work with typography, develop concepts, design layouts and produce comprehensive layouts for books, newspapers, and miscellaneous printed publications.

Prerequisites: GDMA 1200, 1210, 1220, 1240 and MRKT 1199.

Co-requisites: GDMA 2110, 2120, 2140 and CMNS 2140.

GDMA 21103 Credits

Introduction to Advertising Design

Students learn the fundamentals of advertising design including the analysis of client and end-user needs, which they specify in a creative brief. They formulate concepts and messages, and design advertisements for different clients and target audiences.

Prerequisites: GDMA 1200 and GDMA 1210 and GDMA 1220 and GDMA 1240 and MRKT 1199

Co-requisites: GDMA 2100 and GDMA 2120 and GDMA 2140 and CMNS 2140

GDMA 21203 Credits

Print Technologies

Students learn how to prepare electronic files for the print production of projects. They learn how to write specifications for pre-press, printing and print finishing processes for photomechanical and electronic print production technologies. Students also learn how to specify ink, paper and other elements of a printed communication, and how proofing systems and other quality control procedures are used in the printing industry.

Prerequisites: GDMA 1200 and GDMA 1210 and GDMA 1220 and GDMA 1240 and MRKT 1199

Co-requisites: GDMA 2100 and GDMA 2110 and GDMA 2140 and CMNS 2140

GDMA 21403 Credits

Communications Design, Consumerism and Popular Culture

Students will examine contemporary visual communication design, consumerism, and popular culture using concepts from sociology, marketing, cultural studies, cultural anthropology, and semiotics (signs and symbols) to inform their analyses. They will also apply their knowledge and skills to an end of term, research and design-based project. Advertising design, product and packaging design, retail and display design, environmental graphics, and various types of design found in popular culture (comics, movies, sports, music, etc.) may be among the topics covered in the course.

Prerequisites: ENGL 1100 and GDMA 1240 (or permission of instructor).

GDMA 22003 Credits

Publication Design 2

Students research social, cultural, and historical factors and apply fundamentals associated with the design, production and distribution of printed publications. They develop concepts, apply manual and electronic design and produce comprehensive layouts for magazines, newsletters and trade journals.

Prerequisites: GDMA 2100 and GDMA 2110 and GDMA 2120 and CMNS 2140 and GDMA 2140

Co-requisites: GDMA 2210 and GDMA 2220 and GDMA 2230 and GDMA 2240

GDMA 22103 Credits

Interactive & Integrated Media Design

Students use manual and electronic visualization procedures to design text and images for interactive and integrated marketing communications. They will apply critical analysis and problem-solving capabilities while developing and evaluating concepts, messages and images for screen-based interactive and integrated media (such as video, web, mobile devices).

Prerequisites: GDMA 2100 and 2110 and 2120 and 2140 and CMNS 2140

Co-requisites: GDMA 2200 and 2222 and 2230 and 2240

GDMA 22203 Credits

Interactive Software Applications 1

Students use industry-standard software applications to design, produce and publish screen-based visual communications that feature simple user interactivity. They use scanners and digital camera, apply methods of image generation, process and optimize images, and use mark-up and scripting languages.

Prerequisites: GDMA 2100 and GDMA 2110 and GDMA 2120 and CMNS 2140 and GDMA 2140

Co-requisites: GDMA 2200 and GDMA 2210 and GDMA 2230 and GDMA 2240

GDMA 22223 Credits
(Formerly GDMA 4115)

Integrated Media Software Applications

Students will utilize current software suites that integrate image, text, sound, motion, and time (i.e. integrated media). They will work with integrated media to design and produce marketing communications (such as social media campaigns and online video publishing) in video format for screen-based distribution channels appropriate to clients, targeted audiences, and other end-users.

Prerequisites: GDMA 2100 and 2110 and 2120 and 2140 and CMNS 2140

Co-requisites: GDMA 2200 and 2210 and 2230 and 2240

GDMA 22303 Credits

Introduction to Marketing Communications

Students develop marketing plans before formulating concepts and images that communicate messages to specific target audiences.They design marketing communications for placement in a variety of media. Students focus on the use of effective copy, typography, photography and illustrations to convey marketing messages.

Prerequisites: GDMA 2100 and 2110 and 2120 and 2140 and CMNS 2140

Co-requisites: GDMA 2200 and 2210 and 2222 and 2240

GDMA 22403 Credits

Social Contexts For Interactive Media

Students analyze social, cultural, and historical contexts for interactive media such as exhibits, kiosks, and web sites. They examine theories relating to interactivity and human factors, and apply design research methods to analyses of various types of interactive media. Students will also develop concepts for a range of interactive experiences (mechanical and electronic) to suit a particular social context and target audience and communicate them using appropriate terminology and technology.

Prerequisites: ENGL 1100 and GDMA 2140

GDMA 31003 Credits

Information Design

Students will research, analyze, organize and integrate quantitative and qualitative information into designs of systems that respond to specific audience needs, as well as incorporate contextual, spatial, directional and navigational requirements. They will conceptualize, design, and produce visual information systems such as charts, maps and other "wayfinding" systems.

Prerequisites: GDMA 2200 and 2210 and 2222 and 2230 and 2240

Co-requisites: GDMA 3110 and 3122 and 3130

GDMA 31103 Credits

Interactive and Web Design 1

Students will learn the concepts and methods required to design interactive projects and web sites. They will use storyboards, flowcharts and wire frames to create the interaction, information architecture, interfaces, navigation, and visuals required for interactive projects and web design.

Prerequisites: GDMA 2200 and 2210 and 2222 and 2230 and 2240

Co-requisites: GDMA 3100 and 3122 and 3130

GDMA 31203 Credits

Interactive Software Applications 2

Students use industry-standard software applications to design, produce and publish animated and interactive visual communications. They use hypertext markup language for document structure, cascading style sheets for document presentation and accessibility, and scripting languages to enable actions and interactivity.

Prerequisites: GDMA 2200 and GDMA 2210 and GDMA 2220 and GDMA 2230 and GDMA 2240

Co-requisites: GDMA 3100 and GDMA 3110 and GDMA 3130

GDMA 31223 Credits
(Formerly GDMA 2220)

Interactive Software Applications 1

Students use industry-standard software applications to plan, develop, test, and deploy screen-based visual communications that feature simple user interactivity. They use scanners and digital photography, apply methods of image generation, process and optimize images, and use current mark-up and style sheet languages.

Prerequisites: GDMA 2200 and 2210 and 2222 and 2230 and 2240

Co-requisites: GDMA 3100 and 3110 and 3130

GDMA 31303 Credits

Marketing Communications Design 1

Students analyze and interpret a client's marketing objectives before formulating concepts, messages and images for marketing communications, such as in-store promotions, advertisements, posters and specialty advertising items.

Prerequisites: GDMA 2200 and 2210 and 2222 and 2230 and 2240

Co-requisites: GDMA 3100 and 3110 and 3122

GDMA 32003 Credits

Corporate Communications Design 1

Students formulate, conceptualize and design communications that reflect a corporation's positioning, marketing and public relations goals. They research, analyze and address professional, social, cultural and historical needs and preferences present in typical corporate cultures.