Fashion Marketing

Offered at Richmond Campus

Start date: September

Full- or Part-time

Description

The Fashion Marketing Certificate offers the student marketing and business skills, basic knowledge of the fashion industry and an inside look at how apparel products are produced. It introduces the student to the activities that take place in buying, selling and promotion at the wholesale and retail levels.

The Fashion Marketing Certificate may be taken on its own or in conjunction with the Fashion Design and Technology Program. This program is an opportunity for students to explore the field of fashion. Students needing to prepare a portfolio for entry to the Fashion diploma program often start out in this program. The certificate leads to some entry-level positions, mostly in retail, but as a one year introductory theory-based program it is recommended that students planning a career in fashion marketing consider a diploma or bachelor's program in either discipline.

Admission Requirements

Attendance at an orientation and portfolio assessment are not required for this program.

Regular Kwantlen University College Admission requirements apply.

An English requirement applies for entry into all Fashion (FASN) courses.

proof of a minimum B in English 12 or,

LPI with a score of 30 or higher on the Essay or,

Kwantlen English Placement Test, with a recommendation to ENGL 1100 or 1110

C or higher in any one of the following courses: (ABEE 0091 or PSPE 1091), ENGL 1099, 1100, 1110 or,

B or higher in EASL 0085 & 0040 or,

equivalent English course completed and transferred from another post secondary institution.

Proof of an English assessment MUST be presented with the application form. Applicants attending Grade 12 must submit an interim English 12 grade by June 30.

Please note that admission to this open registration program is not a guarantee of registration into specific courses.

Content

Core (all 13.5 credits are required)

FASN 1150 Fashion Retail Work Experience

FASN 1115 The Apparel Industry (previously FASN 1210 )

FASN 1215 Textile Science (previously FASN 2110)

FASN 2250 Business of Fashion

MRKT 1199 Introduction to Marketing or any 1st year, post-secondary, 3 credit marketing course*

* Note: MRKT 1199 may be required to advance to Kwantlen's upper level marketing courses.

Electives (select a minimum of 17 credits from the list below)

ACCT 1110 Principles of Accounting I

ACCT 1130 Business Mathematics

ACCT 1160 Accounting for Managers

BUSI 1110 Fundamentals of Business in Canada

BUSI 1210 Essentials of Management

BUSI 1215 Organizational Behaviour I

BUSI 2390 Business Law

BUSI 2405 Production/Operations Management

CBSY 1105 Introductory Microcomputer Applications

or any 1st year, post-secondary, 3 credit micro-computer applications course

CMNS 1140 Business & Technical Communications -Theory and Application

or any 1st year, post-secondary, 3 credit business communications course

ECON 1100 Introduction to Economics

ECON 1101 Canadian Economic Issues

FASN 1230 Fashion Drawing I

MRKT 1235 Small Business Essentials

MRKT 1299 Consumer Behaviour

MRKT 2111 Marketing Online

MRKT 2321 Retail Management I

MRKT 2340 Marketing Research

MRKT 2360 Selling and Sales Management

MRKT 2401 Advertising

MRKT 2455 International Marketing

Students wishing to take any of the second year Marketing (MRKT) electives may require more than one year to complete the Fashion Marketing Certificate due to prerequisite requirements.

Graduation

Upon completion of this program, students are awarded a Fashion Marketing Certificate.

Kwantlen University College
http://www.kwantlen.ca
604-599-2100
Contact the Admissions Department




		This is an ARCHIVED version of the Kwantlen University College Calendar for 2003-2004 and is provided for historical reference only. See the current version of the Calendar for updated information. The on-line version of the University College Calendar is the Official version. In the event of conflict between the printed version and the online version, the on-line version will prevail. Effective date of this program calendar information, unless otherwise indicated, is Sept. 1, 2003 to Aug. 31, 2004.