Marketing
Arrow indicates course will meet liberal education elective requirements for Bachelor Degrees
Introduction to Marketing
Students will learn the fundamentals of marketing and explore the relationships between companies, their customers and their competition. They will examine concepts that are integral to the field of marketing including marketing environment, customer behaviour, marketing research, product analysis, distribution, pricing strategies and promotion. They apply these concepts in solving marketing problems.
Dynamic Selling
In this course, students make an intensive study of the theory and practice of personal selling, during which they will practice their selling skills on local companies. The course also briefly examines the main aspects of the sales management function.
Small Business Essentials
Students will learn the fundamentals of small business ownership in a Canadian context. They will learn business-planning essentials such as environmental and marketing analysis, ownership options, operational design, production, and finance to facilitate integration of these into a business plan. They will also learn a variety of challenges associated with managing an ongoing firm.
Entrepreneurship in Horticulture
Students will learn the basic skills needed to start and operate their own Horticulture business including learning business start-ups, evaluating business opportunities and business legal structures. Students will also learn skills needed to carry out effective market analysis for a wide range of horticultural products and services and to implement successful marketing and sales strategies.
Prerequisites: (Math 11 or Applications of Math 11 with a C) and (English 12 or Technical & Professional Communications 12 with a C)
MRKT 1299 cr-3
Consumer Behaviour
Students will explore buyer behaviour and motivation using key theories from various social sciences (including Anthropology, Sociology and Psychology) and apply these theories in contemporary marketing situations.
Marketing Online
Students will learn the techniques and principles of marketing in the rapidly changing online environment. They will study topics such as planning and designing effective Web sites, challenges and strategies for reaching customers, and how e-commerce works in the business environment today.
Retail Management I
Students will be introduced to both theoretical knowledge and practical skills in retailing including consumer behaviour, store design and layout, merchandise planning, retail pricing strategy, advertising and selling. They will apply these concepts both in the classroom and in junior retail positions.
Marketing Management I
Participants learn to combine fundamental marketing concepts with proven organizational management practices. Particular attention is focused on the planning process, innovation and product development, and managerial control. This material is approached using lectures, case studies, and a computer simulation.
Marketing Research
Students will learn the theory and practice of marketing research as an aid to management decision-making. They will work on an actual research project.
Selling and Sales Management
This course commences with the theory and skills of professional selling and leads to a practical selling project. The sales management function is examined in depth.
Advertising
This course introduces the field of contemporary advertising and promotion in Canada. The client/agency relationship is analyzed and the current theory and practice of developing an overall communications program is examined. Students work in teams on a project to develop an advertising proposal for a local marketing organization.
Retail Management II
Students will learn advanced retail merchandising and management concepts including relationship retailing, retail operations for small firms, non store based and non-traditional retailing, integrating and controlling retail strategy, they will also apply these concepts in an actual retail situation.
Marketing Simulation
Student teams simulate the marketing management of a company, making strategic marketing decisions in the context of a strategic planning framework. Students integrate marketing strategy decisions with other aspects of business strategy. Case studies are used to probe key strategic decision areas.
Marketing Management II
Students apply marketing principles and methods from previous courses in the preparation of a detailed corporate marketing plan for an innovative product of their choice. A blend of lectures and weekly laboratory activities allows participants to apply as they learn. Practicality is emphasized throughout the duration of the term.
International Marketing
This course focuses on the marketing functions of the export process used in small-to-medium sized firms. Among the topics covered are: marketing and the export process; the international marketing environment; government and private sources of assistance; international market research; product adaptation decisions; alternative distribution methods; pricing and payment procedures; and cross-cultural promotion issues. The course emphasized integrating these decision areas into a coherent international marketing plan.
