Graphic Design for
Marketing
Arrow indicates course will meet liberal education elective requirements for Bachelor Degrees
Fundamental of Typographic Design I
Students will learn the fundamentals of typography and will apply and evaluate design processes while designing simple print communications that require typographic design solutions. They will draw rough, comprehensive and production layouts using page layout applications and colour specification systems.
Fundamentals of Image Development I
Students will apply design processes to develop concepts and images for simple visual communications problems. They will learn and apply elements and principles of design with an emphasis on colour theory and colour specification systems. Students will also create abstract, symbolic, and representational images to visually communicate ideas and emotions using a variety of mediums.
Page Layout Software Applications I
Students will learn the basics of how to generate, manipulate, transport, and print graphic, typographic, photographic and illustrative images used in graphic communications designs. They use industry-standard page layout applications on a Macintosh platform to develop digitized images following specifications they have created.
GDMA 1140 cr-3
Graphic Design and Society I
Students will examine the social, cultural, and historical contexts of graphic design from the Renaissance to World War II. They will analyze emerging theories, popular culture, consumerism, politics, ideologies, and technologies that influenced design and design's audiences using basic concepts from design history, sociology, anthropology, semiotics (the study of signs and symbols), and cultural studies.
Fundamentals of Typograhic Design 2
Students continue to learn and apply fundamentals of typography while creating manual and digital typographic layouts for print production. They will innovate and communicate graphic design concepts and solutions resulting from critical analyses of communication problems related to marketing and promotion.
Fundamentals of Image Development 2
Students will develop concepts and images for marketing applications of graphic design. They will create images that provide effective visual communications that meet the needs and preferences of various types of clients and their target audiences.
Implementation: Jan. 2004
Print Production Software Applications 2
Students will learn graphic production software applications by completing projects which use features such as templates, style sheets, type formatting, and editing tools. They will use industry-standard software applications such as Quark, Photoshop and Illustrator to design and produce digital layouts.
Implementation: Jan. 2004
GDMA 1240 cr-3
Graphic Design and Society II
Students will examine diverse forms of graphic design that emerged after World War II, primarily in Europe and North America. They will utilize various analytical frameworks to consider historical and emerging ideas and theories relating to the design and communication of information, human interactions with design, and design's social, cultural, and economic significance.
Implementation: Sept. 2004
GDMA 2140 cr-3
Communication Design, Consumerism and Popular Culture
Students will examine visual communication design, consumerism, and popular culture in the context of the Western world in the 20th and 21st centuries. They will use concepts from sociology, marketing, cultural studies, and semiotics (the study of signs and symbols) to form analyses of design, culture, and society. Advertising design, product and packaging design, environmental graphics, and typography will be among the topics discussed during the course.
