Graphic and Visual
Design
Business Procedures for Graphic Design
Students will develop a working knowledge of basic business procedures in graphic design studios. The course provides information for graphic designers seeking employment or for those who may have aspirations to freelance. Topics include marketing procedures, management skills, pricing guidelines, record keeping, and copyright information.
GRVD 2401 cr-3
Advertising and Publication Design
Students will complete projects similar to those encountered by graphic design professionals in practice and build on strengths developed in previous and simultaneous courses. They will develop concepts and images for advertisements and publications, and will measure and integrate responses from end-user surveys.
Prerequisites:GRVD 2301
Drawing & Painting I
The course will introduce the students to the basic tools, supports, and elements of painting. Students will continue to expand their visual vocabulary through paint, and encourage further the development of drawing skills.
GRVD 2301 cr-3
Illustration Mediums
Students analyze visual communications problems and develop concepts that require illustrative imagery. They learn how to select and apply mediums that are appropriate for various types of communications problems and reproduction technologies.
Prerequisites: GRVD 1210 or 1201
Illustration III
Students will learn to convey messages, events, ideas and values in a visual form using a variety of illustration techniques. Creative ideas will be developed from concept through final working drawings for reproduction, with emphasis on craftsmanship and deadlines.
Visual Synthesis III
Students will study advanced application of the principles, techniques, and procedures of applied design. Included is an introduction to specific design systems such as grids. Emphasis will be placed on individual solutions to visual problems and sound analysis of mediums such as electronic image design.
Communications Design, Consumerism and Popular Culture
Students will examine visual communication design, consu merism, and popular culture in the context of the Western world in the 20th and 21st centuries. They will use concepts from sociology, marketing, cultural studies, and semiotics (the study of signs and symbols) to form analyzes of design, culture, and society. Advertising design, product and packaging design, environmental graphics, and typography will be among the topics discussed during the course.
Production Art III
Students will work extensively with various computer software applications to generate electronic pre-press images of their own design. Students will advance their skill and understanding of the digital pre-press environment by producing multi-coloured projects for laser and high-resolution output.
Sequential Imaging III
Building on experiences gained in GRVD 1152 and 1252. The student works with traditional and computer generated imagery in developing animated sequences.
Illustration IV
This course will provide the students with the opportunity to expand their personal illustrative techniques and media skills developed at previous levels. Assignments will be directed toward conceptual solutions in both advertising and editorial illustration.
GRVD 2412 cr-3
Busi Procedures for Graphic Design II
Students will learn about the procedures, practices, and issues relevant to the graphic design profession. They will examine how graphic designers and other professionals apply business fundamentals through research, project work, field trips, and a practicum.
Prerequisites: GRVD 2112
Visual Synthesis IV
Students will apply learned skills in lateral thinking and problem-solving to advanced projects in poster design, annual report design, publication design, and electronic image design. Great care will be given to creating stimulating projects suitable for a professional portfolio. Emphasis will be placed in individual alternate solutions to a given problem while considering technical criteria, budgets, and deadlines.
GRVD 2440 cr-2
Portofolio and Promotion
Students will assemble a portfolio and will work collaboratively to plan their graduate show including the development of promotional strategies, and the design of graphic communications and displays. They will use the basic concepts from event planning, public relations, publicity and promotion, fundraising, and event project management, and will develop additional self-promotional skills and capabilities needed to enter the professional job market.
Prerequisites: GRVD 2112
Production Art IV
In this course students will utilize advanced technologies to produce a portfolio of electronic pre-press production art. Students will use various software applications to produce functional and efficient electronic production art files that conform to industry standards.
Sequential Imaging IV
In this course the student will apply skills & knowledge gained in previous courses to produce a multi media portfolio.
