Entrepreneurial
Advanced Organizational Behaviour
Students will complete a diagnosis of an organizational setting for
the purposes of: managing change, improving performance and
increasing organizational effectiveness. Students will use their
diagnosis to develop a portfolio that will include: activity
management, personal management, conflict and stress
management, values, attitudes, group dynamics, leadership and
team development, corporate politics and business negotiations.
Managerial Accounting for Entrepreneurs
Students will learn managerial accounting tools to help make
decisions in a small and medium-sized business environment. They
will review different industries and the managerial accounting
practices they use. Topics will include budget development and
analysis, inventory control and results measurement. The applied
focus will allow the student to practice by using case discussions
and applied exercises.
Production and Operations Management
Students will study the production and operations management
needs of small to medium-sized businesses. They will gain ‘hands-
on’ experiences using tools that help entrepreneurs and managers
make decisions. They will practice using these tools through case
analysis, problem solving exercises and a term project completed
while working with an industry partner. Students will be exposed
to modern computer applications used by managers to make
operations-related decisions.
Entrepreneurial Marketing
Students will use marketing tools and techniques to assist
independent business managers. Students will practice problem
solving, decision-making and planning skills through case analyzes
and applied exercises. They will complete a marketing project for a
local small business or community organization.
Business Economics
Students will learn and apply economic concepts that directly relate
to decisions made in small and medium-sized businesses. They will
develop broad analytical skills useful for entrepreneurial decision-
making.
Information Technology for Business
Students will learn and practice how Information Technology (IT)
can help in business decision making and how to develop,
implement, use and manage information systems to help with the
process.
Entrepreneurial Finance
Students will learn current financial management theories along
with the technical skills necessary to maximize the economic value
of the firm for its shareholders. Using the case-study method,
students will learn how to identify, define and resolve the issues
faced by financial managers in small and medium-sized companies.
Professional Business Communications
Students will study theories and principles for writing memos,
letters, proposals, business plans, executive summaries and other
research reports. They also will complete both written and oral
communication assignments that emphasize interpersonal and
leadership skills.
Business Leadership
Students will study the business leadership process as well as
applied and practical leadership techniques. Students will develop
and practice leadership skills through self-assessment exercises,
role-playing simulations and other “hands-on” experience.
Students will study other topics such as leadership in
entrepreneurial and intrapreneurial settings, small to medium size
business culture, effective team leadership and self-leadership.
Human Resource Management
Students will integrate the knowledge, skills and abilities that they
have achieved in other Bachelor of Business Administration
courses into a strategic Human Resource Management plan. They
will apply critical judgement in Human Resource planning, goal
setting, practice and evaluation in the light of legislation, diversity,
human rights and the external and global arenas
Entrepreneurial Sales and Customer Service
Students will be introduced to the basic selling process, make
formalized sales presentations and learn and practice effective
customer service with emphasis placed on understanding loyalty,
total quality management (TQM), benchmarking, internal
customers and communications.
Business Strategy
Students will focus on the conceptual and practical aspects of
strategic decision making in business. They will learn how to
formulate strategies, evaluate strategic alternatives, implement
strategies and manage strategic change in organizations through a
series of case analyzes, business exercises and current examples
from industry.
Entrepreneurial Leadership Practicum
Students will manage, design, prepare and present a comprehensive
project that will meet the requirements of a client organization.
They will develop and complete a significant project in partnership
with businesses or as part of developing an entrepreneurial
endeavour. Students will gain the opportunity to practice the
integration of business skills and concepts.
Entrepreneurial Management for Service Companies
Students will analyze and gain insight into a variety of service
industry sectors such as the tourism and sports and entertainment
industries. They will design and implement a plan for the
marketing of services and service companies through the use of
cases, industry projects and applied assignments. Students will
acquire a practical and strategic understanding of how the
marketing of services and service companies differs from that of
product marketing.
Global Marketing Strategies
Students will explore various marketing strategies and activities
that enable corporations to be competitive in the global economy
and market. Areas of emphasis include segmentation, market
analysis, international advertising and promotion, personal selling
and personnel management, pricing, distribution systems, export
trade mechanics and logistics, financial requirements for
international marketing, and coordinating and controlling global
operations.
