Fundamentals of Typographic Design I

Students will learn the fundamentals of typography and will apply and evaluate design processes while designing simple print communications that require typographic design solutions. They will draw rough, comprehensive and production layouts using page layout applications and colour specification systems.

Corequisites: GDMA 1110 and 1120

Fundamentals of Image Development I

Students will apply design processes to develop concepts and images for simple visual communications problems. They will learn and apply elements and principles of design with an emphasis on colour theory and colour specification systems. Students will also create abstract, symbolic, and representational images to visually communicate ideas and emotions using a variety of mediums.

Corequisites: GDMA 1110 and 1120

Print Production Software Applications 1

Students learn how to generate, manipulate, transport, and print graphic, typographic, photographic and illustrative images for graphic communication designs. They will use industry-standard software applications such as Quark (and/or InDesign), Photoshop, and Illustrator on a Macintosh platform to produce digital layouts.

Corequisites: GDMA 1100 and 1110

Graphic Design and Society I

Students will examine the social, cultural, and historical contexts of graphic design from the Renaissance to World War II. They will analyze emerging theories, popular culture, consumerism, politics, ideologies, and technologies that influenced design and design's audiences using basic concepts from design history, sociology, anthropology, semiotics (the study of signs and symbols), and cultural studies.

Corequisites: ENGL 1100 or 1110

Fundamentals of Typographic Design 2 

Students continue to learn and apply fundamentals of typography while creating manual and digital typographic layouts for print production. They will innovate and communicate graphic design concepts and solutions resulting from critical analyses of communication problems related to marketing and promotion.

Prerequisites: GDMA 1100 (B-) and (1120 or 1121)

Corequisites: GDMA 1210 and 1220

Fundamentals of Image Development 2

Students will develop concepts and images for marketing applications of graphic design. They will create images that provide effective visual communications that meet the needs and preferences of various types of clients and their target audiences.

Prerequisites: GDMA 1100 (B-) and (1120 or 1121)

Corequisites: GDMA 1200 and 1220

Print Production Software Applications 2

Students will learn graphic production software applications by completing projects which use features such as templates, style sheets, type formatting, and editing tools. They will use industry-standard software applications such as Quark, Photoshop and Illustrator to design and produce digital layouts.

Prerequisites: GDMA 1120 or 1121

Corequisites: GDMA 1200 and 1210

Graphic Design and Society II

Students will examine diverse forms of graphic design that emerged after World War II, primarily in Europe and North America. They will utilize various analytical frameworks to consider historical and emerging ideas and theories relating to the design and communication of information, human interactions with design, and design's social, cultural, and economic significance.

Prerequisites: ENGL 1100 or 1110

Students learn fundamentals associated with the design, production and distribution of printed publications. They work with typography, develop concepts, design layouts and produce comprehensive layouts for printed magazines, newsletters and trade journals. 

Prerequisites: GDMA 1200 (B-) and 1210 (B-) and (1220 or 1221)

Corequisites: GDMA 2110 and 2120

Students learn how to prepare electronic files for the print production of projects. They learn how to write specifications for pre-press, printing and print finishing processes for photomechanical and electronic print production technologies. Students also learn how to specifiy ink, paper and other elements of a printed communciation, and how proofing systems and other quality control procedures are used in the printing industry.

Prerequisites: GDMA 1220 or 1221
Corequisites: GDMA 2100 and 2110

Communication Design, Consumerism and Popular Culture

Students will examine visual communication design, consumerism, and popular culture in the context of the Western world in the 20th and 21st centuries. They will use concepts from sociology, marketing, cultural studies, and semiotics (the study of signs and symbols) to form analyses of design, culture, and society. Advertising design, product and packaging design, environmental graphics, and typography will be among the topics discussed during the course.

Prerequisites: ENGL 1100  and (GDMA 1240 or permission of the instructor)

Publication Design 2

Students apply fundamentals associated with the design, production and distribution of printed publications. They develop concepts, and design and produce comprehensive layouts for printed books, newspapers and miscellaneous printed publications.

Prerequisites: GDMA 2100 (B-) and 2110 (B-) and 2120

Corequisites: GDMA 2210 and 2220

Interactive and Sequential Image Development

Students use manual and electronic visualization methodologies to design a sequence of images and visual communications. They apply critical analysis and problem-solving capabilities while developing and evaluating concepts, messages and images for screen-based interactive and sequential visual communications.

Prerequisites: GDMA 2100 and 2110 and 2120

Corequisites: GDMA 2200 and 2220  and 2240

Interactive Software Applications 1

Students use industry-standard software applications to design, produce and publish screen-based visual communications that feature simple user inter-activity. They use scanners and digital camera, apply methods of image generation, process and optimize images, and use mark-up and scripting languages.

Prerequisites: GDMA 2100 and 2110 and 2120

Corequisites:: GDMA 2200 and 2210 and 2240

Introduction to Marketing Communications

Students develop concepts and images to communicate messages derived from marketing plans, client objectives, and budgets. They design marketing communications for a wide range of projects for placement in a variety of media. Students will focus on the use of typography and other semiotic devices to convey marketing messages to specific target audiences.

Prerequisites: GDMA 2100 (B-) and 2110 (B-) and 2120 and CMNS 2130

Corequisites: GDMA 2200 and 2210 and 2220

Social Contexts for Interactive Media

Students will analyze social, cultural, and historical contexts for interactive media (the Internet and Web sites, CD-ROMs, DVDs, and interactive displays, etc.). They will examine various theories relating to the design of interactive media and will utilize conceptual frameworks from the social sciences to inform their analyses of human relationships with technology.

Prerequisites: ENGL 1100 and (GDMA 2140 or permission of the instructor)

Information Design

Students will research, analyze, organize and integrate quantitative and qualitative information into designs of systems that respond to specific audience needs, as well as incorporate contextual, spatial, directional and navigational requirements. They will conceptualize, design, and produce visual information systems such as charts, maps and other ‘wayfinding’ systems.

Prerequisites: GDMA 2200 (B-) and 2210 and 2220 and 2230 (B-) and 2240

Corequisites: GDMA 3110 and 3120 and 3130

Interactive and Web Design 1

Students will learn the concepts and methods required to design interactive projects and web sites. They will use storyboards, flowcharts and wire frames to create the interaction, information architecture, interfaces, navigation, and visuals required for interactive projects and web design.

Prerequisites: GDMA 2210 and 2220 and 2240

Corequisites: GDMA 3100 and 3120 and 3130

Interactive Software Applications 2

Students use industry-standard software applications to design, produce and publish animated and interactive visual communications. They use hypertext markup language for document structure, cascading style sheets for document presentation and accessibility, and scripting languages to enable actions and interactivity.

Prerequisites: GDMA 2200 and 2210 and 2220 and 2230 and 2240

Corequisites: GDMA 3100 and 3110 and 3130

Packaging Design (this course will change effective Jan. 2007. View future changes )

Students learn concepts, theories, principles and strategies for designing packaging. They analyze legal, environmental, social and ethical issues that impact the design of packaging for a variety of clients and products. In addition, students learn to work with regulatory and production requirements, client marketing objectives and budgets, distribution and display requirements, timelines, presentation guidelines, and a range of other factors that directly affect the design and production of three-dimensional packaging.

Prerequisites: GDMA 3100 and 3110 and 3120 and 3130

Corequisites: GDMA 3200 and 3220 and 3230
  

Interactive and Web Design 2

Students will design, document and publish interactive projects and web sites. They will learn strategies for meeting business, marketing, and communication goals; allocating resources; evaluating elements of user experience; and applying interactive and web-based design processes to deliver prototypes, templates, and style guides.

Prerequisites: GDMA 3100 and 3110 and 3120

Corequisites: GDMA 3200 and 3230

Marketing Communications Design 2

Students analyze and interpret corporate strategies in business-to-business marketing plans. They create communication and design strategies to support marketing plans and design marketing communication solutions using digital and print media. Students design collateral items such as digital presentations, corporate and operational brochures, product and service brochures, and technical information sheets.

Prerequisites: GDMA 3110 (B-) and 3120 and 3130 (B-)

Corequisites: GDMA 3200 and 3210 and 3220

Corporate Communications Design 2

Students implement visual identity programs and graphic standards while designing external communications for a corporation. They design annual and quarterly reports, shareholder advisories and promotions, corporate newsletters, advertisements, and public relations communications that are consistent with corporate strategies, objectives, and business and marketing plans.

Prerequisites: GDMA 3200 (B-) and 3210 (B-) and 3220 and 3230 (B-)

Display Design (this course will change effective Sept. 2007. View future changes ).

Students will analyze market data and develop concepts and design solutions to be implemented in three-dimensional displays. They will research marketing strategies, objectives and audience profiles in order to create solutions for a wide range of display requirements. Using manual and electronic processes, they will conceptualize, design and produce display systems that will be used by public and private organizations for applications such as point-of-purchase and trade show displays, museum exhibits, interactive kiosks, and donor walls in retail stores and other environments.

Prerequisites: GDMA 3200 and 3210 and 3220 and 3230

Mentorship for Professional Practice

Students will learn about procedures, practices, and issues relevant to gaining employment and working in the graphic design profession. They create and design self-promotion materials, prepare an employment search plan, and gain industry experience through a mentorship placement in a professional advertising, design or marketing environment.

Prerequisites: GDMA 4100 and 4110 and 4120 and 4130 

Corequisites: GDMA 4200 and 4210 and 4220