This is an ARCHIVED version of the Kwantlen University College Calendar for 2000-2001 and is provided for historical reference only. See the current version of the Calendar for updated information.

Fashion Marketing

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Graduation

Upon successful completion of this program, students are awarded a Fashion Marketing Certificate.

Description

The Fashion Marketing Certificate offers the student marketing and business skills. It introduces the student to the activities that take place in buying, selling and promoting fashion and fashion-related products at the wholesale and retail levels.

The Fashion Marketing Certificate may be taken on its own or in conjunction with the Fashion Design and Technology Program.

The Program carries a minimum of 30 course credits and may be taken on a part-time or full-time basis.

Admission Requirements

Applications to this program are accepted between November 1 and June 30 for entry in the following September. Attendance at an orientation session and a portfolio assessment are not required for this program.

Regular Kwantlen admission requirements apply.

English requirements under review and may be changed for Fall 2000.

Applicants must have proof of a minimum C in English 12 or LPI Essays 25 - 35 or LPI Essay 24 + EU of #6 + or minimum C in Technical and Professional Communications 12, or in CMNS 1110, ENGL 0099, ENGL 1100, ENGL 1110 or CRWR 1100 or ACPE 0090 or Kwantlen English Assessment Test placement.

Proof of an English assessment must be presented with the application form. Applicants attending Grade 12 must submit an interim English 12 grade by March 31.

Content

Required (13.5 credits)

FASN 1150 Fashion Retail Work Experience
FASN 1210 The Apparel Industry
FASN 2110 Textile Science
FASN 2250 Business of Fashion
MRKT 1199 Introduction to Marketing

Electives (select a min. of 17 credits)

ACCT 1130 Business Mathematics
ACCT 1160 Accounting for Managers
BUSI 1110 Fundamentals of Business in Canada
BUSI 1210 Essentials of Management
BUSI 1215 Organizational Behaviour I
BUSI 2405 Production/Operations Management
CBSY 1105 Introductory Microcomputer Appl.
CMNS 1140 Business & Technical Communications
FASN 1230 Fashion Drawing I
FASN 2130 Technical Fashion Drawing
MRKT 1235 Small Business Essentials
MRKT 2340 Marketing Research
MRKT 2360 Selling and Sales Management
MRKT 2401 Advertising
MRKT 2425 Retail Merchandising
MRKT 2455 International Marketing
MRKT 2490 Consumer Behaviour

Fashion Programs Advisory Committee

Shirley Calla:	Consultant, Source West Apparel Team
Layne Christensen:	Fashion Editor, North Shore News
Stacy Holt:	Apparel CAD-CAM Specialist, FashionMark Solutions Ltd.
Roxanne Murdoch:	Consultant, Fashion Forecasting
Rene Schindel:	Textiles Studies Instructor, Cambie Secondary School
Linda Spratt	Sales Representative, Bob Spratt Textiles Sales Ltd.
Antun Trojan:	Store Manager, Banana Republic
Anne Yeadon-Jones:	Designer, Yeadon Jones Design/Consulting