This is an ARCHIVED version of the Kwantlen University College Calendar for 2001-2002 and is provided for historical reference only. See the current version of the Calendar for updated information.

Effective date of this calendar, unless otherwise indicated, is Sept. 1, 2001 to Aug. 31, 2002.

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Marketing

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MRKT 1199 cr-3
Introduction to Marketing

Students will learn the fundamentals of marketing and explore the relationships between companies, their customers and their competition. Students examine concepts that are integral to the field of marketing including marketing environment, customer behaviour, marketing research, product analysis, distribution, pricing strategies and promotion. They apply theses concepts in solving marketing problems.

Transferable (refer to transfer guide)

MRKT 1220 cr-3
Dynamic Selling

In this course, students make an intensive study of the theory and practice of personal selling, during which they will practice their selling skills on local companies. The course also briefly examines the main aspects of the sales management function.

MRKT 1235 cr-3
Small Business Essentials

The course is an introduction to small business fundamentals in a Canadian context. Topics include environmental analysis, marketing analysis, ownership options and business planning essentials. Small business marketing and foundations, such as operational design, production and finance are studied in ways that facilitate their integration into a business plan. The course also addresses a variety of challenges associated with managing an ongoing firm.

Transferable (refer to transfer guide)

MRKT 1236 cr-3
Entrepreneurship in Horticulture

Students will learn the basic skills needed to start and operate their own Horticulture business including learning business start-ups, evaluating business opportunities and business legal structures. Students will also learn skills needed to carry out effective market analysis for a wide range of horticultural products and services and to implement successful marketing and sales strategies.

Prerequisites: (Math 11 or Applications of Math 11 with a C) and (English 12 or Technical & Professional Communications 12 with a C)

MRKT 1299 cr-3
Consumer Behaviour

Students will explore buyer behaviour and motivation using key theories from various social sciences (including Anthropology, Sociology and Psychology) and apply these theories in contemporary marketing situations.

Prerequisites: MRKT 1199 or 1230

MRKT 2321 cr-3
(formerly MRKT 2425)
Retail Management I

Students will be introduced to both theoretical knowledge and practical skills in retailing including consumer behaviour, store design and layout, merchandise planning, retail pricing strategy, advertising and selling. They will apply these concepts both in the classroom and in junior retail positions.

Prerequisites: MRKT 1199 and 1299

MRKT 2333 cr-3
Marketing Management I

Participants learn to combine fundamental marketing concepts with proven organizational management practices. Particular attention is focused on the planning process, innovation and product development, and managerial control. This material is approached using lectures, case studies, and a computer simulation.

Prerequisites: MRKT 1299 or MRKT 1230

MRKT 2340 cr-3

Marketing Research

An introduction to the theory and practice of marketing research as an aid to management decision-making. Students will work on an actual research project.

Prerequisites: MRKT 1299 or MRKT 1230
Corequisites: ACCT 1230 or MATH 1115 or MATH 2340 or PSYC 2300

MRKT 2360 cr-3
Selling and Sales Management

This course commences with the theory and skills of professional selling and leads to a practical selling project. The sales management function is examined in depth.

Prerequisites: MRKT 1299 or MRKT 1230 or instructor's permission

MRKT 2401 cr-3
Advertising

This course introduces the field of contemporary advertising and promotion in Canada. The client/agency relationship is analysed and the current theory and practise of developing an overall communications program is examined. Students work in teams on a project to develop an advertising proposal for a local marketing organization.

Prerequisites: MRKT 1299 or 1230

MRKT 2421 cr-3

Students will be introduced to advanced retail merchandising and management concepts including relationship retailing, retail operations for small firms, non store based and non traditional retailing, integrating and controlling retail strategy, and apply these concepts in an actual retail situation.

Prerequisites: MRKT 1199 and 1299 and 2321

MRKT 2430 cr-3
Marketing Simulation

Student teams simulate the marketing management of a company, making strategic marketing decisions in the context of a strategic planning framework. Students integrate marketing strategy decisions with other aspects of business strategy. Case studies are used to probe key strategic decision areas.

Prerequisites: MRKT 2333

MRKT 2444 cr-3

Marketing Management II

Students apply marketing principles and methods from previous courses in the preparation of a detailed corporate marketing plan for an innovative product of their choice. A blend of lectures and weekly laboratory activities allows participants to apply as they learn. Practicality is emphasized throughout the duration of the term.

Prerequisites: MRKT 2333

MRKT 2455 cr-3
International Marketing

The course focuses on the marketing functions of the export process used in small-to-medium sized firms. Among the topics covered are: marketing and the export process; the international marketing environment; government and private sources of assistance; international market research; product adaptation decisions; alternative distribution methods; pricing and payment procedures; and cross-cultural promotion issues. The course emphasized integrating these decision areas into a coherent international marketing plan.

Prerequisites: MRKT 1299 or 1230
Transferable (refer to transfer guide)