Description:
Carla MacLean, Psychology, Kwantlen Polytechnic University
The debate is over, it is a fact that decision makers can be subconsciously influenced by prior beliefs and expectations formed based on contextual information. Features irrelevant to the decision at hand, such as motivations, expectations, and goals, can guide information gathering, interpretation, and judgment. In this fun and interactive talk, I will illuminate the sources of bias in real world decision-making, discuss potential sources of such bias in your judgments, and suggest practical ways to mitigate them.