Marketing Management: Diploma
Description
Marketing emphasizes competitive advantages of for-profit and not-for-profit organizations and examines the inter-relationships that exist among their customers or members, the competition, and internal resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies.
The Marketing Management Diploma is a comprehensive program designed to give you a solid, general foundation in this exciting field. First the emphasis is on basic business knowledge and skills then students explore intensively the discipline of Marketing, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included to offer students real world experience.
Graduates of this program may also be eligible for direct entry into the third year of KPU's Bachelor of Business Administration degrees in Entrepreneurial Leadership, Human Resources Management, and Marketing Management.
Certain courses in the program are also transferable to other post-secondary institutions. (Please refer to the BC Transfer Guide at www.bctransferguide.ca for specific transfer credit information).
Student Profile
Students completing a Marketing Diploma may be high school graduates who wish to pursue a two year post-secondary program. Transfer students from other post-secondary institutions also study in the Marketing Diploma program. The Marketing Diploma is appropriate for mid-level management who are seeking to upgrade their skills in the marketing field. International students seeking a Marketing Diploma from an accredited university also study in this program.
Career Opportunities
A marketing education is one of the best ways to prepare for a career in business or management. Virtually all businesses and organizations, profit and non-profit alike, apply marketing to advance their organizational goals. Graduates have a solid grounding in business basics and learn how to make a profit by ethically meeting people's needs with useful products and services.
With a Marketing Management Diploma, graduates are eligible for almost any entry-level business or management position. Such positions can lead to exciting careers in advertising, retailing, customer relations, sales and sales management, marketing research or business management.
KPU's most recent Graduate Survey indicates that the majority of marketing management graduates are employed or continuing with further education. Among these graduates, several have started their own successful businesses.
Positions held by recent KPU Marketing Management Graduates include: Business Owner; Account Manager; Assistant Manager of Promotions; Restaurant Manager; RRSP Specialist; Marketing Representative; Customer Service Representative; Senior Operations Manager; Field Supervisor; and Sales Representative.
Program Admission Requirements
General university admission requirements apply to this program including the undergraduate-level English Proficiency Requirement.
Note: A first year level English course is a requirement of this program. Students wishing to complete the program without having to undertake any preparatory courses must enter with English 12 with a B grade (or the equivalent prerequisite). Please make an appointment with an Educational Advisor to plan your course selections accordingly.
Program Requirements
Students must complete 60 credits that include:
Core Courses
All of: |
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| BUSI 2390 | Business Law | 3 credits | |
| CBSY 1105 | Introductory Computer Applications | 3 credits | |
| CMNS 1140 | Introduction to Professional Communication | 3 credits | |
| ECON 1150 | Principles of Microeconomics | 3 credits | |
| ENGL 1100 | Introduction to University Writing | 3 credits | |
All of Group A or all of Group B: |
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| Group A | |||
| ACCT 2293 | Accelerated Introductory Financial Accounting | 3 credits | |
| Group B‡ | |||
| ACCT 1110 | Introductory Financial Accounting I | 3 credits | |
| ACCT 1210 | Introductory Financial Accounting II | 3 credits | |
One of: |
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| ACCT 1130 | Business Mathematics* | 3 credits | |
| BUQU 1130 | Business Mathematics* | 3 credits | |
One of: |
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| ACCT 1230 | Business Statistics† | 3 credits | |
| BUQU 1230 | Business Statistics† | 3 credits | |
| CRIM 2103 | Quantitative Data Analysis I | 3 credits | |
| MATH 1115 | Statistics I | 3 credits | |
| MATH 2341 | Introduction to Statistics for Business | 4 credits | |
| PSYC 2300 | Applied Statistics | 3 credits | |
| SOCI 2365 | Introduction to Social Research Statistics | 3 credits | |
One of: |
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| BUSI 1210 | Essentials of Management | 3 credits | |
| BUSI 1215 | Organizational Behaviour | 3 credits | |
Notes:
* Students may earn credit for only one of ACCT 1130 or BUQU 1130.
† Students may earn credit for only one of ACCT 1230 or BUQU 1230.
‡ Student who choose this option, may require more than 60 credits to graduate.
Liberal Education Electives
Two of: |
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| Courses from either the list of approved Faculty of Business Liberal Education Electives or from the list of Economics courses numbered 1100 or higher and/or Applied Communications numbered 1100 or higher. | 6 credits | |
Core Marketing Courses
All of: |
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| MRKT 1199 | Introduction to Marketing | 3 credits | |
| MRKT 1299 | Consumer Behaviour | 3 credits | |
| MRKT 2111 | Introduction to e-marketing | 3 credits | |
| MRKT 2333 | Marketing Management I | 3 credits | |
| MRKT 2340 | Marketing Research | 3 credits | |
| MRKT 2360 | Selling and Sales Management | 3 credits | |
| MRKT 2401 | Introduction to Integrated Marketing Communications - Advertising | 3 credits | |
| MRKT 2444 | Marketing Management II | 3 credits | |
Marketing Electives
One of: |
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| MRKT 2235 | Small Business Entrepreneurship | 3 credits | |
| MRKT 2321 | Retail Management | 3 credits | |
| MRKT 2421 | Retail Buying and Merchandise Management | 3 credits | |
| MRKT 2455 | International Marketing | 3 credits | |
Co-operative Education
The Marketing Management diploma is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. Students can complete two work semesters while completing their diploma. Work terms generally occur full-time in separate 4 month work semesters but may also be available part-time over an 8 month continuous (parallel) placement. Work semesters alternate with academic study.
Students wishing to enter and participate in the Co-op Option must meet the following requirements:
Declaration/Entrance Requirements:
- Good academic standing
Program Continuance Requirements:
Continuation in the co-op option requires:
- Completion of COOP 1101 prior to 30 program credits
- Minimum program GPA of 2.7
Work Term Requirements:
Participation and enrolment in a co-op work term requires:
- Successful completion of COOP 1101
- Successful completion of 30 program credits including CBSY 1105, MRKT 1199, and one other MRKT course
- Instructor permission
Co-op Requirements
The Co-operative Education designation requires successful completion of the following courses:
All of: |
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| COOP 1101 | Job Search Techniques | 1 credit | |
| COOP 1150* | Co-op Work Semester 1 | 9 credits | |
| COOP 2150* | Co-op Work Semester 2 | 9 credits | |
* Part-time (Parallel) work terms may be taken over two semesters as COOP 1150A/1150B or COOP 2150A/2150B respectively.
Additional requirements:
In addition to the requirements stated above, all Co-op students must satisfy the General Co-operative Education Requirements.
Credential Awarded
Upon successful completion of this program, students are eligible to receive a Diploma in Marketing Management.
Upon successful completion of this program with co-operative education, students are eligible to receive a Diploma in Marketing Management, Co-operative Education Option.
