This is an ARCHIVED version of the Kwantlen University College Calendar for
2003-2004 and is provided for historical reference only. See the current version of the
Calendar for updated information.
The on-line version of the University College Calendar is the Official version. In the event of conflict between the printed version and the online version, the on-line version will prevail.
Effective date of this program calendar information, unless otherwise indicated, is Sept. 1, 2003 to Aug. 31, 2004.
Marketing Management
Offered at Langley, Richmond and Surrey
Start Date: September, January and May
Full- and Part-time
Certificate
Program is currently under revision.
Description
Marketing emphasizes competitive advantages of companies and examines the interrelationships that exist among their customers, the competition, and company resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies.
In the Marketing Certificate Program, students complete marketing courses followed by practical courses in sales and sales management, marketing management, and small business management. In addition, they may choose specialized marketing courses in advertising, retailing, international marketing, selling and sales management, buyer behaviour and marketing research as electives.
Career Opportunities
The Marketing Certificate provides students with a thorough grounding in marketing. It is designed for students with business experience and for those who have earned a diploma or degree in another subject and wish to pursue or further their business careers. The Certificate provides students and graduates from programs such as computer information systems, engineering, fashion design, graphics, accounting, interior design, horticulture, public relations, and arts and science with job-ready business and marketing skills.
Upon successful completion of this program, students are awarded a Certificate in Marketing.
Diploma
Description
Marketing emphasizes competitive advantages of companies and examines the interrelationships that exist among their customers, the competition, and company resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies.
The two year Marketing Management Diploma is a comprehensive program designed to give you a solid, general foundation in this exciting field. In the first year, the emphasis is on basic business knowledge and skills. In the second year students explore the discipline of Marketing intensively, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included to offer students “real world” experience.
Students that complete the Marketing Management diploma and satisfy certain admission standards will also find a smooth transition into Kwantlen's BBA Program in Entrepreneurial Leadership. Many of our graduates are also pursuing further studies at UBC, Simon Fraser University, Royal Roads University and many other post-secondary institutions.
Options: Regular and Co-op Mode
Students may graduate with either a diploma in Marketing Management or a diploma in Marketing Management with Co-operative Education. Students applying for Co-op must complete all prescribed courses with a cumulative CGPA of at least 3.0.
In order to receive a Co-operative Education designation, the following criteria must be met:
successful completion of the three mandatory COOP courses
satisfactory completion of two four-month work terms
Career Opportunities
A marketing education is one of the best ways to prepare for a career in business. Virtually all businesses and organizations, profit and non-profit alike, apply marketing to advance their organizational goals. Graduates have a solid grounding in business basics and learn how to make a profit by meeting people's needs with useful products and services.
With a Marketing Management Diploma, graduates are eligible for almost any entry-level business position. Such positions can lead to exciting careers in advertising, retailing, customer relations, sales and sales management, marketing research, or business management. Kwantlen's most recent Graduate Survey indicates that the majority of marketing management graduates are employed or continuing with further education. Among these graduates, several have started their own successful businesses.
Positions held by recent Kwantlen Marketing Management Graduates include: Business Owner; Account Manager; Assistant Manager of Promotions; Restaurant Manager; RRSP Specialist; Marketing Representative; Customer Service Representative; Senior Operations Manager; Field Supervisor; and Sales Representative.
Admission Requirements
General Admission requirements apply.
Students wishing to complete the program without having to undertake any preparatory courses must enter with:
English 12 or equivalent. with a B grade
Math 11 or equivalent with a C grade
Content
Core Requirements
Students take nine (9) courses to provide grounding in the key areas of business, including:
In addition the above, students must take any two (2) other 2300 or 2400 level MRKT courses. Due to program revisions, students that have completed MRKT 1230 may petition to use MRKT 1299 as a 2300 or 2400 level MRKT elective course.
Electives
The remaining three (3) courses are electives. Students can choose courses that meet prerequisite requirements or meet their needs and interests.
Course Progression
While not mandatory, students intending to complete the Marketing Management Diploma in a two-year time frame are strongly urged to adhere to a program similar to the one listed below. Several courses (e.g. MRKT 1199, MRKT 1299, and others) are prerequisites and must be successfully completed before a student will be admitted to other courses. As well, some courses are not offered every term and/or during evenings and/ or on all campuses. Please consult this calendar, the Counseling Office, and/or Admissions for more details.
Sample course selection - Full-time
All of:
ACCT 1110 Principles of Accounting I (Students with strong skills may wish to take ACCT 2293 instead.)
ACCT 2320 Management Accounting I (strongly recommended)
Graduation
Upon successful completion of this program, students are awarded a Marketing Management Diploma. With this diploma, graduates may obtain full transfer credit for course work to enter directly into Kwantlen's Bachelor of Business Administration Degree (subject to acceptance and satisfaction of admissions standards) or the third year of the BC Open University's Bachelor of Business Administration Degree. Certain courses in the program are also transferable to the University of British Columbia, Simon Fraser University, and the University of Victoria.
More information on these programs and institutions can be found in the Counseling and Advising Office.
Advisory Committee - Marketing Management
Amney Amery: BCTV
Tanis Anderson: Forsters Restaurants
Craig East: Coast Spas
Veronica Mallin: Management Consultant
Anthony Okuchi: VanCity Savings Credit Union
Heidi Parks: Delta Credit Union
Mike Rodenburgh: Pollara Strategic Public Opinion & Market Research
Jim Zalusky: Oscar Skollsberg's Food Technique Ltd.
