This is an ARCHIVED version of the Kwantlen University College Calendar for
2004-2005 and is provided for historical reference only. See the current version of the
Calendar for updated information.
The on-line version of the University College Calendar is the Official version.
In the event of conflict between the printed version and the online version, the
on-line version will prevail.
Effective date of this course calendar information, unless otherwise indicated, is Sept. 1, 2004 to Aug. 31, 2005.
Graphic Design for Marketing
Offered at Richmond Campus
Full-time
Start Date: September
Limited Enrolment
Description
The Graphic Design for Marketing program reflects the expanding
boundaries of the graphic design profession Industry's need for
graphic design graduates with a wide range of complementary and
interdisciplinary skills provides the foundation for the program. It
is focused on the connectivity between graphic design, marketing,
public relations and business, and the interactions between design
and society. In the contemporary market place, graphic designers
function not only as creative problem solvers and analysts, design
planners and strategists, expert communicators and skilled
technologists, but also as team players and entrepreneurs who have
a broad-based understanding of the impact of design on society.
The Graphic Design for Marketing program offers students two
options for their studies:
1. Bachelor of Applied Design in Graphic Design for
Marketing
This is a selective-entry, four-year Bachelor's Degree program that
is eight semesters in length; consisting of 120 credits of
coursework.
2. Diploma in Graphic Design for Marketing
This selective-entry, three-year diploma program is embedded
within the degree. It allows students who do not wish to pursue a
degree in graphic design to have an optional exit point after six
semesters of study and 90 credits of coursework.
Please contact the Admissions Department at 604-599-2512 for a
copy of the latest Information Package for the Graphic Design for
Marketing program. Information is also available on Kwantlen's
web site at www.kwantlen.ca. Information Sessions for design
programs at Kwantlen are held twice yearly in mid-October and
mid-February.
International Students
Please contact the International Education Office for information
regarding admission and registration at 604.599.2534 or via e-mail
at inted@kwantlen.ca.
Alternate Program Availability
We recommend that you indicate a "second choice" program on
your application in the event that you are not accepted into the
GDMA program for September. For example, the Interdisciplinary
Design Studies (IDDS) program (a 30-credit foundational design
exploration program) would help you to develop a portfolio, as
would the Fine Arts program. Several open access programs offer
courses that are transferable to the GDMA degree. Please read the
Kwantlen calendar, or check the web site for admission
requirements for these programs.
Bachelor of Applied Design in Graphic Design
for Marketing Degree
Start Date: September
First day to apply: November 1
Last Day to apply: March 31
Limited Enrolment
Description
Graphic Design for Marketing (GDMA) is a four-year, selective-
entry degree program consisting of 120 credits of coursework
organized into eight semesters of study. The program is currently
offered on a full-time basis; however, some opportunities may also
exist for part-time studies.
Students in the GDMA degree program will develop knowledge,
skills, and abilities from learning domains as diverse as graphic
design process, marketing, public relations, and business; media,
technology, and production; conceptual development and image
development; and an understanding of the social, cultural, and
historical contexts of graphic design. They will be skilled in
applying design theory and processes, with an emphasis on critical
thinking and creative problem solving, and will be able to originate
and produce marketing and promotional concepts for a wide range
of products and services, including the promotion of corporate,
institutional, and social initiatives.
The GDMA program provides a balanced education that
encompasses skills, knowledge and capabilities relating to:
business
graphic design
liberal education
marketing
public relations
The program works closely with the graphic design community and
its professional associations in order to ensure students develop
career readiness and graduate with the best possible chance for
success as employed or self-employed practitioners.
Career Opportunities
The graphic design industry in British Columbia is large, diverse,
and well established, with an estimated 350 graphic design firms
generating revenues of more than $160 million dollars annually
(2001 B.C. Government statistics). The graphic design market place
is highly complex, rapidly changing, and fast paced. The degree
program prepares graduates with broad-based experiences as
graphic designers in order to compete for entry-level graphic design
positions.
Generalist Graphic Designers: GDMA degree graduates will
qualify for entry-level positions as graphic designers in firms
providing corporations, small businesses, non-profit organizations,
and others with services which may include marketing strategies,
interactive media design, annual report and newsletter design,
advertising design, direct marketing design, public relations design,
and display design. Understanding consumer behaviour and end-
user needs will also qualify the graduate for employment in
marketing, advertising, or public relations firms that offer graphic
design as one of their services.
Specialist Graphic Designers: GDMA degree graduates will
have been exposed to various specialty areas within the graphic
design profession in order to begin to develop a specialist design
career for themselves. The population and industry growth
necessary to support graphic design specialists is already occurring
in the Lower Mainland and studios exist that exclusively provide
highly specialized services such as print-based advertising design,
corporate communications design, etc.
In-House (Resident) Graphic Designers: The diverse skills
acquired by graduates of the GDMA program will equip them to
work as in-house graphic designers in corporations or institutions
with their own graphic design departments.
Self-Employed, Freelance, or Entrepreneurial Graphic
Designers: The GDMA graduate will have a solid understanding
of the graphic design industry and marketplace through field
studies and a mentorship, as well as business and marketing
courses. They will have prepared a comprehensive portfolio along
with a self-promotional and marketing strategy in order to
effectively market their services to various types of clientele.
Student Profile
It is strongly recommended that applicants have some art or design
experience in their background, basic word processing skills, basic
mathematical skills, English communication skills, and an
awareness of the graphic design profession in Canada. Applicants
come from diverse backgrounds and demonstrate an interest in
visual communications that they express through art and design;
particularly through manual and computer-based activities
involving drawing, painting, photography, or various types of craft
work. Applicants may also have communications, marketing, public
relations, or business-related experience. They may come directly
from high school or may transfer from other institutions, or they
may be former graduates of design, fine arts, or related programs.
Applicants may also be mature individuals who want to make a
career change, or may have experience in the graphic design
industry and want to upgrade their credentials.
All applicants to the GDMA program must meet the program
requirements for admission and selective-entry, including transcript
submissions, a portfolio review, and an interview. Please consult
the Admission Requirements as outlined below.
Credit for Previous Learning
Students may obtain credit for segments of the program with
results from course work taken in another design program at
Kwantlen, or at another institution. All applications for credits for
previous learning will be assessed on an individual basis. Graduates
from a two- or three-year graphics program who wish to pursue a
degree in graphic design will be assessed on an individual basis.
Applicants with experience in the graphic design industry may
acquire credits through Prior Learning Assessment (PLA).
Graphic design professionals may also wish to take specific courses
on a part-time basis to complement their job skills. Some
requirements for course prerequisites may be waived based on
work experience. Opportunities for part-time studies will depend
upon the number of seats that are available. Please contact the
Program Coordinator or the Dean of Applied Design and
Communications for further information.
Admission Requirements
Successful applicants will have met Kwantlen's general admission
requirements, the following GDMA admission requirements, a
portfolio review, and an interview.
proof of a minimum of B in English 12 or,
LPI with a score of 30 on the Essay or,
Kwantlen English Placement Test, with a recommendation to ENGL 1100 or,
equivalent English courses transferred from another post-secondary institution.
Note: Proof of an English assessment MUST be presented with the
application form. Applicants who are completing Grade 12 high
school must submit an interim English 12 grade by March 31st.
Please contact the Admission Department for further information
at 604.599.2512.
In early April, applicants will receive a letter inviting them to attend
portfolio review and interview sessions that will take place in late
April or early May. Alternative arrangements may be possible for
students who live outside the Greater Vancouver Region. Please
check with the Admissions Department 604.599.2512.
Portfolio Review
The Centre for Applied Design & Communications holds
information sessions twice yearly in mid-October and mid-
February. The information sessions will provide prospective
applicants with an opportunity to view examples of student
portfolios, and discuss portfolio and program entry requirements.
It is highly recommended that applicants attend one of these
sessions prior to submitting their portfolios for review by faculty.
Applicants who have submitted the required documentation and
met Kwantlen's general admission requirements will be notified by
the Admissions Department of the dates and times for portfolio
review and interview sessions in late April or early May. Applicants
will participate in a selection process that includes a review of the
following:
transcripts of secondary and/or post-secondary education (Applicants MUST include photocopies of transcripts (or may provide downloaded copies of current transcripts) with your portfolios. Note: These are for use by faculty who are reviewing your portfolio. Official transcripts submitted to the Admissions Department are separate.
submission of a portfolio containing 10-20 examples of a broad range of art and design work such as drawings (sketchbooks, journals), illustrations, typography, paintings, photography, printmaking, drafting, sculpture, etc. Large pieces may be photographed and submitted as photographic prints, slides, or as digital images. If appropriate, include evidence of communications, marketing, public relations, or business-related work.
submission of a one– to two–page, typewritten statement of your personal educational and career goals, including why you wish to pursue an education in Graphic Design for Marketing.
submission of a resume outlining your education and/or work experience (including dates).
submission of two letters of reference from teachers and/or employers supporting your application to the Graphic Design for Marketing program.
As part of the selection process, applicants may be asked to attend
an in-person interview with faculty.
The Admissions Department will notify students of the results of
the portfolio review and/or interview process.
Program Content
The Bachelor of Applied Design in Graphic Design for Marketing
(GDMA) program consists of 120 credits, organized into eight
semesters, over a four-year period.
This is a new program as of 2003. Please be advised that course
names, and descriptions may change - they are subject to approval
by the Liberal Education Committee and Education Council. For
the most up-to-date information, please contact the Admissions
Department and check the Kwantlen web site at www.kwantlen.ca
Year One
Semester 1
GDMA 1100 Fundamentals of Typographic Design 1(3 cr)
GDMA 1 110 Fundamentals of Image Development 1 (3 cr)
GDMA 1120 Page Layout Software Applications I (3 cr)
MRKT (under development) Global Issues & Marketing (3 cr)
Degree exit point with 120 credits
Graduation
Upon successful completion of the 120-credit program (or
equivalent), students are awarded a Bachelor of Applied Design in
Graphic Design for Marketing (GDMA).
More Information
Students should be prepared to spend approximately $300- to $500
per year on books and materials. A non-refundable lab fee of
$30.00 per student per semester is payable to the program.
Graphic Design - Advisory Committee
Membership is undergoing changes and will be posted at a later date
Graphic Design for Marketing Faculty
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