This is an ARCHIVED version of the Kwantlen University College Calendar for
2004-2005 and is provided for historical reference only. See the current version of the
Calendar for updated information.
The on-line version of the University College Calendar is the Official version.
In the event of conflict between the printed version and the online version, the
on-line version will prevail.
Effective date of this course calendar information, unless otherwise indicated, is Sept. 1, 2004 to Aug. 31, 2005.
Marketing Management
Offered at Langley, Richmond and Surrey
Full- and Part-time
Start Date: September, January and May
Open Enrolment
Certificate
Description
Marketing emphasizes competitive advantages of companies and
examines the interrelationships that exist among their customers,
the competition, and company resources. A key part of marketing
consists of gaining insights into customer needs and then
developing effective marketing strategies.
In the Marketing Certificate Program, students complete marketing
courses followed by practical courses in sales and sales
management, marketing management, and small business
management. In addition, they may choose specialized marketing
courses in advertising, retailing, international marketing, selling and
sales management, buyer behaviour and marketing research as
electives.
Career Opportunities
The Marketing Certificate provides students with a thorough
grounding in marketing. It is designed for students with business
experience and for those who have earned a diploma or degree in
another subject and wish to pursue or further their business
careers. The Certificate provides students and graduates from
programs such as computer information systems, engineering,
fashion design, graphics, accounting, interior design, horticulture,
public relations, and arts and science with job-ready business and
marketing skills.
Upon successful completion of this program, students are awarded
a Certificate in Marketing.
Diploma
Description
Marketing emphasizes competitive advantages of companies and
examines the interrelationships that exist among their customers,
the competition, and company resources. A key part of marketing
consists of gaining insights into customer needs and then
developing effective marketing strategies.
The two year Marketing Management Diploma is a comprehensive
program designed to give you a solid, general foundation in this
exciting field. In the first year, the emphasis is on basic business
knowledge and skills. In the second year students explore the
discipline of Marketing intensively, with emphasis on the job skills
and experience that business demands. Projects with local
businesses and organizations are also included to offer students
“real world” experience.
Students that complete the Marketing Management diploma and
satisfy certain admission standards will also find a smooth
transition into Kwantlen's BBA Program in Entrepreneurial
Leadership. Many of our graduates are also pursuing further studies
at UBC, Simon Fraser University, Royal Roads University and
many other post-secondary institutions.
Options: Regular and Co-op Mode
Students may graduate with either a diploma in Marketing
Management or a diploma in Marketing Management with Co-
operative Education. Students applying for Co-op must complete
all prescribed courses with a cumulative CGPA of at least 3.0.
In order to receive a Co-operative Education designation, the
following criteria must be met:
successful completion of the three mandatory COOP courses
satisfactory completion of two four-month work terms
Career Opportunities
A marketing education is one of the best ways to prepare for a
career in business. Virtually all businesses and organizations, profit
and non-profit alike, apply marketing to advance their
organizational goals. Graduates have a solid grounding in business
basics and learn how to make a profit by meeting people's needs
with useful products and services.
With a Marketing Management Diploma, graduates are eligible for
almost any entry-level business position. Such positions can lead to
exciting careers in advertising, retailing, customer relations, sales
and sales management, marketing research, or business
management. Kwantlen's most recent Graduate Survey indicates
that the majority of marketing management graduates are employed
or continuing with further education. Among these graduates,
several have started their own successful businesses.
Positions held by recent Kwantlen Marketing Management
Graduates include: Business Owner; Account Manager; Assistant
Manager of Promotions; Restaurant Manager; RRSP Specialist;
Marketing Representative; Customer Service Representative; Senior
Operations Manager; Field Supervisor; and Sales Representative.
Admission Requirements
General Admission requirements apply.
Students wishing to complete the program without having to
undertake any preparatory courses must enter with:
English 12 or equivalent. with a B grade
Math 11 or equivalent with a C grade
Content
Core Requirements
Students take ten (10) courses to provide grounding in the key areas
of business, and communication including:
In addition the above, students must take any two (2) other 2300 or
2400 level MRKT courses. Due to program revisions, students that
have completed MRKT 1230 may petition to use MRKT 1299 as a
2300 or 2400 level MRKT elective course.
Electives
The remaining two (2) courses are electives. Students can choose
courses that meet prerequisite requirements or meet their needs
and interests.
Normal Course Progression
Several courses (e.g. MRKT 1199, MRKT 1299, and others) are
prerequisites and must be successfully completed before a student
will be admitted to other courses. As well, some courses are not
offered every term and/or during evenings and/or on all campuses.
Full-time
All of:
ACCT 1110 Principles of Accounting I (Students with strong skills may wish to take ACCT 2293 instead.)
ACCT 1130 Business Mathematics
ACCT 1230 Business Statistics
CBSY 1105 Intro. Microcomputer Applications
CMNS 1140 Business and Technical Communication
ECON 1150 Principles of Microeconomics
ENGL 1100 Writing, Reading & Thinking
MRKT 1199 Introduction to Marketing
MRKT 1235 Small Business Essentials
MRKT 1299 Consumer Behaviour
MRKT 2333 Marketing Management I
MRKT 2340 Marketing Research
MRKT 2360 Selling and Sales Management
MRKT 2444 Marketing Management II
One of:
BUSI 1210 Essentials Of Management (Course correction: effective Jan. 2005)
BUSI 1215 Organizational Behaviour I
One of:
CBSY 2305 Advanced Microcomputer Applications
CBSY 2310 Advanced MS Office and Internet
Two of:
MRKT 2401 Advertising
MRKT 2321 Retail Management I
MRKT 2430 Marketing Simulation
MRKT 2455 International Marketing
Two (2) electives:
ACCT 2320 Managerial Acct. I (strongly recommended)
Co-operative Education Mode
All of:
ACCT 1110 Principles of Accounting I (Students with strong skills may wish to take ACCT 2293)
ACCT 2320 Management Accounting I (strongly recommended)
Graduation
Upon successful completion of this program, students are awarded
a Marketing Management Diploma. With this diploma, graduates
may obtain full transfer credit for course work to enter directly into
Kwantlen's Bachelor of Business Administration Degree (subject to
acceptance and satisfaction of admissions standards). Certain
courses in the program are also transferable to the University of
British Columbia, Simon Fraser University, and the University of
Victoria.
More information on these programs and institutions can be found
in the Counselling and Advising Office.
