> Kwantlen Polytechnic University > Calendar 2010-11 > Programs & Entrance Requirements > Marketing Management Diploma

Marketing Management Diploma

Description

Marketing emphasizes competitive advantages of for-profit and not-for-profit organizations and examines the inter-relationships that exist among their customers or members, the competition, and internal resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies.

The Marketing Management Diploma is a comprehensive program designed to give you a solid, general foundation in this exciting field. First the emphasis is on basic business knowledge and skills then students explore intensively the discipline of Marketing, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included to offer students real world experience.

Students who complete the Marketing Management Diploma and who satisfy certain admission standards will also find a smooth transition into Kwantlen's BBA Program in Marketing (proposed Fall 2010) or Entrepreneurial Leadership. Many of our graduates are also pursuing further studies at the University of British Columbia (UBC), Simon Fraser University (SFU, Royal Roads University and many other post-secondary institutions. (Please refer to the BC Transfer Guide at www.bctransferguide.ca for specific transfer credit information).

Options: Regular and Co-op Mode

Students may graduate from either the regular mode of the diploma or the optional Co-operative Education mode.

Admission Requirements to Co-op Education

Co-op admission is optional and selective. Students wishing to choose the Co-op option must enroll in COOP 1101 in conjunction with their first academic term courses. Prerequisites for the first Co-op work term (COOP 1110) are permission of the instructor as well as the completion of first year courses with a minimum 3.0 grade point average.

In order to receive a Co-operative Education designation, the following additional criteria must be met:

For more information on the Co-op option please go online to www.kwantlen.ca/coop.

Career Opportunities

A marketing education is one of the best ways to prepare for a career in business or management. Virtually all businesses and organizations, profit and non-profit alike, apply marketing to advance their organizational goals. Graduates have a solid grounding in business basics and learn how to make a profit by ethically meeting people's needs with useful products and services.

With a Marketing Management Diploma, graduates are eligible for almost any entry-level business or management position. Such positions can lead to exciting careers in advertising, retailing, customer relations, sales and sales management, marketing research or business management.

Kwantlen's most recent Graduate Survey indicates that the majority of marketing management graduates are employed or continuing with further education. Among these graduates, several have started their own successful businesses.

Positions held by recent Kwantlen Marketing Management Graduates include: Business Owner; Account Manager; Assistant Manager of Promotions; Restaurant Manager; RRSP Specialist; Marketing Representative; Customer Service Representative; Senior Operations Manager; Field Supervisor; and Sales Representative.

Entrance Requirements

General Admission requirements apply. This includes English 12 with a C (or the equivalent). Please review the requirements on-line at www.kwantlen.cageneralinfo/admission/admission_requirements.html.

Please Note: A first year level English course is a requirement of this program. Students wishing to complete the program without having to undertake any preparatory courses must enter with English 12 with a B grade (or the equivalent prerequisite). Please make an appointment with an Educational Advisor to plan your course selections accordingly.

Content

Core Requirements:

Students take 10 courses to provide grounding in the key areas of business and communication, including:

Students must take at least one course from each of the following areas:

*Note: ACCT 2293 (or ACCT 1110 + 1210) and ECON 1150 are recommended for students who intend to proceed into any Kwantlen BBA degree program after completing the diploma.

Marketing Management Requirements

In addition to core requirements, students take eight additional courses in marketing:

All of:

In addition to the above, students must take two (2) other MRKT courses (can choose MRKT 2111 and/or any other 2300 or 2400-level MRKT course).

**Note: Students are required to participate in an actual sales project that counts towards part of their graded assessment.

Electives

The remaining two courses are electives. Students must choose two courses from the list of approved Business Liberal Education Electives (for a complete listing, please refer to www.kwantlen.cacourses/lbedcrs/libeduelec.html) or from the list of Economics courses and/or Applied Communications courses numbered 1100 or higher.

Note: Credit for ECON 1101 will not be granted if taken after ECON 1150 or ECON 1250.

Normal Course Progression

Several courses (e.g. MRKT 1199, MRKT 1299, and others) are prerequisites and must be successfully completed before a student will be admitted to other courses. Successful completion of a prerequisite course means a grade of "C" or better in order to be admitted to the higher level course. As well, some courses are not offered every term and/or during evenings and/or on all campuses.

All of:

One of:

One of:

Two of:

Course Progression - Co-operative Education Mode

All of:

One of:

One of:

Two of:

For Graduation purposes only:

Transfer

With this diploma, graduates may enter directly into Kwantlen's Bachelor of Business Administration (BBA)  Degree in Marketing (proposed Fall 2010); Entrepreneurial Leadership, or Human Resources Management (subject to acceptance and satisfaction of admissions standards). Certain courses in the program are also transferable to the University of British Columbia, Simon Fraser University and the University of Victoria.

Graduation

Upon successful completion of this program, students are eligible to receive a Diploma in Marketing Management.

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