This is an ARCHIVED version of the Kwantlen University College Calendar for 2001-2002 and is provided for historical reference only. See the current version of the Calendar for updated information.

Effective date of this calendar, unless otherwise indicated, is Sept. 1, 2001 to Aug. 31, 2002.

---

Fashion Marketing

---

Description

The Fashion Marketing Certificate offers the student marketing and business skills. It introduces the student to the activities that take place in buying, selling and promoting fashion and fashion-related products at the wholesale and retail levels.

The Fashion Marketing Certificate may be taken on its own or in conjunction with the Fashion Design and Technology Program.

The Program carries a minimum of 30 course credits and may be taken on a part-time or full-time basis.

Admission Requirements

Applications to this program are accepted between November 1 and June 30 for entry in the following September. Attendance at an orientation session and a portfolio assessment are not required for this program.

Regular Kwantlen admission requirements apply.

English requirements under review and may be changed for Fall 2001.

Applicants must have proof of:

• proof of a minimum C in English 12 or,
• LPI with a score of 25 on the Essay or,
• 24 on the LPI Essay and 6 on the English Usage or,
• minimum C in Technical and Professional Communications 12 or,
• C in CMNS 1110, ENGL 0099, ENGL 1100, ENGL 1110 or CRWR 1100 or ACPE 0090 or,
• Kwantlen English Assessment Test placement.

Proof of an English assessment must be presented with the application form. Applicants attending Grade 12 must submit an interim English 12 grade by March 31.

Content

Required (13.5 credits)

FASN 1150 Fashion Retail Work Experience

FASN 1210 The Apparel Industry

FASN 2110 Textile Science

FASN 2250 Business of Fashion

MRKT 1199 Introduction to Marketing

Electives (select a min. of 17 credits)

ACCT 1130 Business Mathematics

ACCT 1160 Accounting for Managers

BUSI 1110 Fundamentals of Business in Canada

BUSI 1210 Essentials of Management

BUSI 1215 Organizational Behaviour I

BUSI 2405 Production/Operations Management

CBSY 1105 Introductory Microcomputer Appl.

CMNS 1140 Business & Technical Communications

FASN 1230 Fashion Drawing I

FASN 2130 Technical Fashion Drawing

MRKT 1235 Small Business Essentials

MRKT 2340 Marketing Research

MRKT 2360 Selling and Sales Management

MRKT 2401 Advertising

MRKT 2425 Retail Merchandising

MRKT 2455 International Marketing

MRKT 2490 Consumer Behaviour

Advisory Committee - Fashion

• Layne Christensen: Fashion Editor, North Shore News, VEESEVEN Magazine, Western Correspondent, Style Magazine
• David Goldman: President, Boys' Co.
• Stacy Holt:Apparel CAD-CAM Specialist, FashionMark Solutions Ltd.
• Roxanne Murdoch: Consultant, Fashion Forecasting
• Lesley Pollard: Plush Apparel
• Rene Schindel: Textiles Studies Instructor,Cambie Secondary School
• Linda Spratt Sales Representative, Bob Spratt Textiles Sales Ltd.
• Jason Trotzuk: President/Owner, Jayco Productions Ltd.
• Anne Yeadon-Jones: Designer, Yeadon Jones Design/Consulting

Graduation

Upon successful completion of this program, students are awarded a Fashion Marketing Certificate.