This is an ARCHIVED version of the Kwantlen University College Calendar for 2001-2002 and is provided for historical reference only. See the current version of the Calendar for updated information.

Kwantlen University College

Effective date of this calendar, unless otherwise indicated, is Sept. 1, 2001 to Aug. 31, 2002.

Marketing Management

Offered at Langley, Richmond and Surrey

Kwantlen currently offers:

Diploma

Description

Marketing emphasizes competitive advantages of companies and examines the interrelationships that exist among their customers, the competition, and company resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies.

The two year Marketing Management Diploma is a comprehensive program designed to give you a solid, general foundation in this exciting field. In the first year, the emphasis is on basic business knowledge and skills. In the second year you'll explore the discipline of Marketing intensively, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included to offer students "real world" experience.

What about further education? Students that complete the Marketing Management Diploma and satisfy certain admission standards will also find a smooth transition into Kwantlen's BBA Program in Entrepreneurial Leadership. Many of our graduates are also pursuing further studies at UBC, Simon Fraser, Royal Roads and many other post-secondary institutions.

Options: Regular and Co-op Mode

Students may graduate with either a diploma in Marketing Management or with a Marketing Management with Co-operative Education Diploma. Students applying for Co-op must complete all prescribed courses with a cumulative GPA of at least 3.0.

In order to receive a Co-operative Education designation, the following criteria must be met:

Career Opportunities

A marketing education is one of the best ways to prepare for a career in business. Virtually all businesses and organizations, profit and non-profit alike, apply marketing to advance their organizational goals. Graduates have a solid grounding in business basics and learn how to make a profit by meeting people's needs with useful products and services.

With a Marketing Management Diploma, graduates are eligible for almost any entry-level business position. Such positions can lead to exciting careers in advertising, retailing, customer relations, sales and sales management, marketing research, or business management.

Positions held by recent Kwantlen Marketing Management Graduates include:

Business Owner; Account Manager; Assistant Manager of Promotions; Restaurant Manager; RRSP Specialist; Marketing Representative; Customer Service Representative; Senior Operations Manager; Field Supervisor; and Sales Representative. Kwantlen's most recent Graduate Survey reports that the majority of marketing management graduates are employed or continuing with further education. Among these graduates, several have started their own successful businesses.

Admission Requirements

Note: the prerequisites for the Marketing Management Program are currently under review. Please check with Counseling or Admissions for the most current guidelines.

General admission requirements apply.

Students wishing to complete the program without having to undertake any preparatory courses need to enter with a:

Content

Core Requirements

Students take nine courses to provide a grounding in the key areas of business, including MRKT 1199, CBSY 1105 and CBSY 2305 and at least one course from each of the following areas:

Marketing Management Requirements

In addition to core requirements, students take eight additional courses in marketing. Required courses are: MRKT 1299, 1235, 2333, 2340, 2360 and 2444. In addition, they must take any two other 2300 or 2400 level MRKT courses. (Due to program revisions, students that have completed MRKT 1230 may petition to use MRKT 1299 as a 2300 or 2400 level MRKT elective course.)

Electives

The remaining three courses are electives. Students can choose courses that meet prerequisite requirements or meet their needs and interests.

Course Progression

While not mandatory, students intending to complete the Marketing Management Diploma in a two year time frame are strongly urged to adhere to a program similar to the one listed below. Several courses (e.g. MRKT 1199, MRKT 1299, and others) are prerequisites and must be successfully completed before a student will be admitted to other courses. As well, some courses are not offered every term and/or during evenings and/or on all campuses. Please consult this calendar, the Counseling Office, and/or Admissions for more details.

Sample course sequence - Full-time

Semester 1

ACCT 1110 Principles of Accounting I (Students with strong skills may wish to take ACCT 1293 instead.)

ACCT 1130 Business Mathematics

CMNS 1140 Business and Technical Communication

ECON 1101 Canadian Economic Issues

MRKT 1199 Introduction to Marketing

Semester 2

ACCT 1230 Business Statistics

ACCT 1210 Principles of Accounting II

or

BUSI 1215 Organizational Behaviour I

CBSY 1105 Intro. Microcomputer Applications

MRKT 1235 Small Business Essentials

MRKT 1299 Consumer Behaviour

Semester 3

CBSY 2305 Advanced Microcomputer Applications

MRKT 2333 Marketing Management I

MRKT 2340 Marketing Research

MRKT 2360 Selling and Sales Management

Elective(s): One (ACCT 2320 Management Accounting I - recommended)

Semester 4

MRKT 2444 Marketing Management II

and any two of:

MRKT 2401 Advertising

MRKT 2425 Retail Merchandising

MRKT 2430 Marketing Simulation

MRKT 2455 International Marketing

and

Elective(s): Two

Sample Course Sequence - Co-operative Education Mode

Semester 1 Fall

ACCT 1110 Principles of Accounting I

ACCT 1130 Business Mathematics

CMNS 1140 Business and Technical Communication

ECON 1101 Canadian Economic Issues

MRKT 1199 Introduction to Marketing

COOP 1101 Communications and the Job Search

Semester 2

ACCT 1230 Business Statistics

ACCT 1210 Principles of Accounting II

or

BUSI 1215 Organizational Behaviour I

CBSY 1105 Intro. Microcomputer Applications

MRKT 1235 Small Business Essentials

MRKT 1299 Consumer Behaviour

Semester 3

COOP 1110 Co-op Work Semester 1

Semester 4

CBSY 2305 Advanced Microcomputer Applications

MRKT 2333 Marketing Management I

MRKT 2340 Marketing Research

MRKT 2360 Selling and Sales Management

Elective(s):

One (ACCT 2320 Management Accounting I - recommended)

COOP 2110 Communications and the Workplace

Semester 5

COOP 1210 Co-operative Work Placement II

Semester 6

COOP 2301 Communications and the Professional

MRKT 2444 Marketing Management II

and any two of:

MRKT 2401 Advertising

MRKT 2425 Retail Merchandising

MRKT 2430 Marketing Simulation

MRKT 2455 International Marketing

and

Elective(s): Two

Graduation

The two-year Marketing Management Diploma will also prepare graduates for university. With this diploma, graduates may obtain full transfer credit for course work to enter directly into Kwantlen's Bachelor of Business Administration Degree (subject to acceptance and satisfaction of admissions standards) or the third year of the Open University's Bachelor of Business Administration Degree. More information on these programs can be found in this calendar, through the Counseling Office, or from Admissions.

Transfer

Certain courses in the program are also transferable to the University of British Columbia (UBC), Simon Fraser University (SFU), and the University of Victoria (UVic).

Certificate

Note: the Marketing Certificate Program is currently under revision. Please check with Counseling or Admissions for the most current guidelines.

Description

In the Marketing Certificate Program, students take MRKT 1199 and MRKT 1299 followed by practical courses in sales and sales management, marketing management, and small business management. In addition, they may choose specialized marketing courses in advertising, retailing, international marketing, selling and sales management, buyer behaviour and marketing research as electives.

Career Opportunities

The Marketing Certificate provides mature students with a thorough grounding in marketing. It is designed for students with business experience and for those who have earned a diploma or degree in another subject and wish to pursue or further their business careers. The Certificate provides mature students and graduates from programs such as computer information systems, engineering, fashion design, graphics, accounting, interior design, horticulture, public relations, and arts and science with job-ready business and marketing skills.

Admission Requirements

General Kwantlen admission requirements apply.

Content

MRKT 1199 Introduction to Marketing

MRKT 1235 Small Business Essentials

MRKT 1299 Consumer Behaviour

MRKT 2333 Marketing Management I

MRKT 2444 Marketing Management II

MRKT 2360 Selling and Sales Management

or

MRKT 1220 Dynamic Selling (but not both)

and one of:

MRKT 2340 Marketing Research

MRKT 2401 Advertising

MRKT 2425 Retail Merchandising

MRKT 2430 Marketing Simulation

MRKT 2455 International Marketing

and

Elective(s): Three

Graduation

Upon successful completion of this program, students are awarded a Certificate in Marketing.

Advisory Committee

Marketing Management

Kwantlen University College
http://www.kwantlen.bc.ca
604-599-2100
Contact the Admissions Department